10 Surprising Things Arabs are Searching on Google
Ever since Google came out with their Autocomplete feature in their search results in 2008, people have been fascinated the suggested search queries that populate below the search bar as they type. Google is known to use the most common search queries related to keywords you are typing in to auto populate the suggestion box and this is no different in the Arab world. Just by looking at what appears in this box you can quickly get an idea of some of the most common things people are searching for in Google. In this article we explore some of the […]
Top 10 Arabic Commercial Advertisements in the Middle East
In this post we compiled what we thought were some of the most well done Arabic commercials in the Middle East. Many of these will be entertaining regardless of whether or not you speak Arabic, but we have also include a description of each advertisement and why we thought it was so great. If you have any examples of Arabic commercials you think should be on this list be sure to let us know. Panda Cheese The above Panda cheese commercials are hands down the funniest in this list of Arab country commercials. Each commercial starts with a person […]
Arabic Character Limits for Adwords Ads
If you are running PPC campaigns in multiple languages its important to know the character limits for each line within your Google Adwords ad to best utilize the ad space provided to you. However, if you wanted to run an Arabic PPC campaign you might be surprised to find that there is a lot of conflicting information on the web about character limits for Arabic ad texts. Many websites that discuss this topic reference information that is out dated or inaccurate. These sites appear to state that your ad title should be 12 characters and each line of the ad […]
Top 10 Arab Comedy Channels on YouTube
YouTube is exploding with Arab content these days. We wanted to take a look into the most popular comedy channels in the region. We looked at the number of channel views and subscribers to come up with this list of the top ten comedy channels in the MENA region. Three company names kept appearing when we were doing our research on the best Arab comedy on YouTube – Telfaz, Sa7i, and Kharabesh. Each of these production companies has a wide array of online content in Arabic, most of which we weren’t able to explore on this list. What is so […]
Top 10 Arabic YouTube Channels
YouTube has become extremely popular in the Middle East making it a viable channel for reaching large audiences across the region. In this post we will examine the most popular YouTube channels in the Arabic language based off the total number of views each channel has received. It probably goes without saying but it should be noted that since view counts are constantly increasing you will find the view counts larger on each channel mentioned here.
6 Common Middle East Online Marketing Mistakes
Online marketing in the Middle East can be extremely rewarding for those who are willing to engage in this rapidly growing region. With many market niches with little to no competition in the region those who invest wisely could see huge returns. Despite this, there are still many mistakes that companies seeking to grow their online presence in the region can make. Some mistakes can decrease a company’s potential return in the region while other mistakes could result in tarnishing a company’s reputation in the region. In this post I will highlight 6 common online marketing mistakes that companies new […]
How to make your website appear on Middle Eastern search engines
Getting your website to rank high in search engines in the Middle East is a common challenge these days. With many viable market opportunities across the Middle East and North Africa online businesses want to take advantage of these opportunities. However, getting visibility in Middle East search engines isn’t as easy as just setting up a well designed website. In this post I will outline some of the major factors that go into determining whether or not a website will show up in the Middle East. ccTLDs As with just about any region of the world a country code top […]
Arabic keyword filtering in Google Analytics
If you are anything like me you have struggled to find a clear way to view Google analytics data for just Arabic traffic. In this post I will explain one method I use to get a better picture of the Arabic traffic coming to the sites I work on. First though, allow me explain a common way many look to find Arabic traffic. Those familiar with Google Analytics are aware that within the Audience Demographics section of the GA dashboard you can view visitor language statistics. When you drill down into that section you see the Language dashboard that looks […]
Cash on delivery – Ecommerce in the Middle East
The Middle East has been a late bloomer when it comes to the arena of e-commerce but innovative payment methods like cash on delivery (COD) are opening up the region to growth in E-commerce revenues. Given that many consumers in the Middle East don’t have or use credit cards, COD in the Middle East has become a popular payment method that allows Arab consumers to buy products online. Cash on delivery isn’t new in the Middle East as many traditional retailers and shipping services have accepted this form of payment for decades if not centuries. What is new is the […]
