Now is the time to start taking advantage of opportunities to market to Arab LinkedIn users. Just two months ago LinkedIn started the supporting Arabic on their platform. This is the first right to left language (RTL) that LinkedIn has offered to their users. Though LinkedIn has been quite popular among professionals in Arabic speaking…
Jordan BoshersJordan Boshers is the Chief Digital Strategist at IstiZada, a digital agency that helps companies market to Arabs. He has 10+ years of experience running successful digital marketing campaigns in the Arab world. His insights into Arabic SEO helped him grow previously unknown websites to dominate Arabic niches on Google including growing one site from 0 to more than 1 million users monthly. Jordan has consulted for hundreds of companies including helping corporations like Amazon, Berlitz, and Exxon Mobil with their Arabic digital marketing. Learn more here or on LinkedIn.
Jordan Boshers
Jordan Boshers is the Chief Digital Strategist at IstiZada, a digital agency that helps companies market to Arabs. He has 10+ years of experience running successful digital marketing campaigns in the Arab world. His insights into Arabic SEO helped him grow previously unknown websites to dominate Arabic niches on Google including growing one site from 0 to more than 1 million users monthly. Jordan has consulted for hundreds of companies including helping corporations like Amazon, Berlitz, and Exxon Mobil with their Arabic digital marketing. Learn more here or on LinkedIn.
10 Surprising Things Arabs are Searching on Google
Ever since Google came out with their Autocomplete feature in their search results in 2008, people have been fascinated the suggested search queries that populate below the search bar as they type. Google is known to use the most common search queries related to keywords you are typing in to auto populate the suggestion box…
Top 10 Arabic Commercial Advertisements in the Middle East
In this post we compiled what we thought were some of the most well done Arabic commercials in the Middle East. Many of these will be entertaining regardless of whether or not you speak Arabic, but we have also include a description of each advertisement and why we thought it was so great. If you…
Arabic Character Limits for Adwords Ads
If you are running PPC campaigns in multiple languages its important to know the character limits for each line within your Google Adwords ad to best utilize the ad space provided to you. However, if you wanted to run an Arabic PPC campaign you might be surprised to find that there is a lot of…
Top 10 Arab Comedy Channels on YouTube
YouTube is exploding with Arab content these days. We wanted to take a look into the most popular comedy channels in the region. We looked at the number of channel views and subscribers to come up with this list of the top ten comedy channels in the MENA region. Three company names kept appearing when…
Top 10 Arabic YouTube Channels
YouTube has become extremely popular in the Middle East making it a viable channel for reaching large audiences across the region. In this post we will examine the most popular YouTube channels in the Arabic language based off the total number of views each channel has received. It probably goes without saying but it should…
Arab Wealth Infographic
Have you ever been fascinated with the rise of Arab wealth in the past half century? You’re not alone. In this infographic, IstiZada examines some of the most interesting facts about Arab money and wealth. From some of the top Arab billionaires to the amazing things oil money is doing in Arab countries this infographic has…
Survey reveals Saudi Arabians share nearly everything online
A couple of months ago the annual KPCB Internet Trends slide deck was published online and uploaded to Slideshare. As in years past this PowerPoint presentation became one of the most popular pieces of content on the web in the days and weeks following its release. Most Americans were fascinated with many of the statistics…
6 Common Middle East Online Marketing Mistakes
Online marketing in the Middle East can be extremely rewarding for those who are willing to engage in this rapidly growing region. With many market niches with little to no competition in the region those who invest wisely could see huge returns. Despite this, there are still many mistakes that companies seeking to grow their…
How to make your website appear on Middle Eastern search engines
Getting your website to rank high in search engines in the Middle East is a common challenge these days. With many viable market opportunities across the Middle East and North Africa online businesses want to take advantage of these opportunities. However, getting visibility in Middle East search engines isn’t as easy as just setting up…
Arabic keyword filtering in Google Analytics
If you are anything like me you have struggled to find a clear way to view Google analytics data for just Arabic traffic. In this post I will explain one method I use to get a better picture of the Arabic traffic coming to the sites I work on. First though, allow me explain a…
Arabic keyword spelling affects Google results & traffic potential
Those familiar with the Arabic language know that there are often slight variations in the way words can be spelled in Arabic. This is true more of foreign words or names like “Google” which can be spelled “قوقل” or “غوغل” or “جوجل” . However, it is also common for there to be slight differences in…
Cash on delivery – Ecommerce in the Middle East
The Middle East has been a late bloomer when it comes to the arena of e-commerce but innovative payment methods like cash on delivery (COD) are opening up the region to growth in E-commerce revenues. Given that many consumers in the Middle East don’t have or use credit cards, COD in the Middle East has…
