LinkedIn Arabic Advertising – The time to start is now!

Now is the time to start taking advantage of opportunities to market to Arab LinkedIn users. Just two months ago LinkedIn started the supporting Arabic on their platform. This is the first right to left language (RTL) that LinkedIn has offered to their users.  Though LinkedIn has been quite popular among professionals in Arabic speaking

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 Arabic Character Limits for Adwords Ads

If you are running PPC campaigns in multiple languages its important to know the character limits for each line within your Google Adwords ad to best utilize the ad space provided to you. However, if you wanted to run an Arabic PPC campaign you might be surprised to find that there is a lot of

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 Survey reveals Saudi Arabians share nearly everything online

A couple of months ago the annual KPCB Internet Trends slide deck was published online and uploaded to Slideshare.  As in years past this PowerPoint presentation became one of the most popular pieces of content on the web in the days and weeks following its release. Most Americans were fascinated with many of the statistics

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 6 Common Middle East Online Marketing Mistakes

Online marketing in the Middle East can be extremely rewarding for those who are willing to engage in this rapidly growing region. With many market niches with little to no competition in the region those who invest wisely could see huge returns. Despite this, there are still many mistakes that companies seeking to grow their

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 How to make your website appear on Middle Eastern search engines

Getting your website to rank high in search engines in the Middle East is a common challenge these days.  With many viable market opportunities across the Middle East and North Africa online businesses want to take advantage of these opportunities.  However, getting visibility in Middle East search engines isn’t as easy as just setting up

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 Arabic keyword spelling affects Google results & traffic potential

Those familiar with the Arabic language know that there are often slight variations in the way words can be spelled in Arabic.  This is true more of foreign words or names like “Google” which can be spelled “قوقل” or “غوغل” or “جوجل” .  However, it is also common for there to be slight differences in

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 Cash on delivery – Ecommerce in the Middle East

The Middle East has been a late bloomer when it comes to the arena of e-commerce but innovative payment methods like cash on delivery (COD) are opening up the region to growth in E-commerce revenues.  Given that many consumers in the Middle East don’t have or use credit cards, COD in the Middle East has

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