Middle East Search Engines – What you need to know

When seeking to target any region of the world online it is a good idea to have an understanding of which regional search engines you need to target. This is no different when targeting countries in the Middle East.  Unlike many other regions in the world the Middle East does not have an alternative to

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 The Arab American Marketing Guide You Can’t Ignore

Arab Americans and other multicultural consumers compose a disproportionate share in the United States market. Arab Americans move across the world, carrying parts of their cultural identity with them while assimilating to the host country’s culture. Molding marketing messages to tackle multicultural or bicultural groups in society allows companies to tap into this lucrative market

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 A Comprehensive Guide to Arabic Domain Names (ADNs): The rise, fall, and the future

In the business of online marketing in the Middle East, our company frequently receives questions about Arabic domains. How do Arabic domains work? What is their history? And most importantly, does my business need one? Marketers and online business owners need to understand how to effectively answer these questions as they relate to their businesses.

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 Dropshipping and Fulfillment Options for Ecommerce Sites Targeting the Middle East

Ecommerce Trends: Shipping and Fulfillment With more shipping boxes on doorsteps, packages on trucks and products in the air than ever before, the global ecommerce sector is booming – and the Middle East is no exception. According to market trends, more than a quarter of Middle Eastern consumers now shop online every month. 36 percent

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 Starbucks Middle East Success Secrets – How a US coffee company succeeded in a region already saturated with coffee shops

Starbucks Middle East Success Secrets

Coffee and coffee shops are an integral part of Middle East culture, with many claiming that the ancient roots of coffee consumption rest in the Arabic-speaking world. A classical Arabic Abd al-Khadir ode to coffee claims it to be “the beverage of the friends of God.” Enter Starbucks, an utterly American Seattle-based coffee chain with

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 Middle East Ad Spend Trends

According to the Northwest University Qatar estimates in their Media Industries in the Middle East 2016, the total ad market in the Middle East was valued at 5.5 billion USD in 2015. While it only accounted for a small percentage of global ad spend in 2015, the market in the Middle East is ripe with

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