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Arabic TikTok Ads Management

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First, it was Myspace. Then it was Twitter, Vine, Snapchat, and Instagram; now it’s TikTok. Every couple of years, a new social media trend takes people’s virtual social lives by storm, as well as their buying habits. Right now, it’s uncontestable to say that TikTok is running the lives and minds of our youth.

 

Phone Tiktok

 

It’s not just in the West- social media trends have infiltrated every corner of the world. This includes especially the MENA (Middle-East North Africa) region. By 2025, the smartphone penetration rate in the MENA region is projected to reach 84%. Furthermore, young people (under 30) make up over 50% of the population in the MENA region. The combination of the high smartphone penetration in the region and the large youthful population make this region an excellent place to release ads on social media, and especially TikTok.

 

Group of teens recording a tiktok

 

The following article will take you through all the different aspects of managing your Arabic TikTok ads, and how IstiZada can help you make the most of your campaigns.

 

Arabic TikTok Advertising

TikTok advertising is ideal for businesses whose products fit the format of TikTok- short, catchy videos. If your product is a B2B product that might be abstract or difficult to quickly illustrate its efficacy, than this might not be the format for you. But if your product is visually striking and its utility can be quickly demonstrated, you can find a lot of success on the app.

 

Fashion products and food brands often find the most success on TikTok, because of the visually appealing nature of their products. Anything trendy with youth will also be a success.

 

There are a plethora of different ways of advertising your product on TikTok. Here are the ad types you can use and a quick explanation for each:

 

“For You” Page Ads

These ads appear on a user’s “For You” page, which is meant for them to discover them new content related to their interests. You can make in-feed videos, which are integrated organically into a user’s feed, or full screen video ads that interrupt the “For-You” feed every so often. There is also a “brand takeover” option which allows your ad to take over the entire screen of a user for a few seconds before transitioning into a normal in-feed video ad.

 

News Feed App Ads

TikTok has several News Feed Apps that vary by country: BuzzVideo, TopBuzz, and Babe. You can place carousel ads (including up to 10 images) or single image ads in these feeds.

 

Spark Ads

Spark ads are one of the newer ad options on TikTok. These ads allow you to spotlight organic content featuring your product from your own feed or someone elses feed (with authorization) into ads that are boosted to gain more views.

 

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Common Issues with TikTok Ads in Arabic

 

There are two major issues that pop up foreign advertisers posting ads in Arabic. The first is language. There are many different Arabic dialects. The dialect you will post your ads in will depend heavily on the country you’re targeting. What’s more, Arabic is not an easy language to translate English into. There are many grammatical nuances that can reveal your ad wasn’t written by a Native speaker. Obviously, a mistake like this can hurt the efficacy of your ad.

 

The second is cultural awareness. There are many cultural taboos and trends in Arabic culture that vary country by country, and not taking these into account can hurt your campaign. You could be hurting your reputation by making an inappropriate reference, or missing out on the opportunity to take hold of a trend or joke related to your business. Cultural awareness is key to accessing the Arabic market.

 

 

Arabic City Silhouette

 

IstiZada’s Role

Our team of consultants provide a number of services that can help you make the most of Arabic TikTok ads for your business. We can help with translation and writing effective ad copy and content to market on your TikTok page. We also have the cultural awareness of trends throughout the MENA region to help you design effective ads that are in touch with local culture, taboos and trends.

 

We’re technical and results focused, and fully fluent in social media advertising strategies. Contact IstiZada today to get started on your Arabic TikTok advertising journey.

Jordan Boshers

Jordan Boshers is the Chief Digital Strategist at IstiZada, a digital agency that helps companies market to Arabs. He has 10+ years of experience running successful digital marketing campaigns in the Arab world. His insights into Arabic SEO helped him grow previously unknown websites to dominate Arabic niches on Google including growing one site from 0 to more than 1 million users monthly. Jordan has consulted for hundreds of companies including helping corporations like Amazon, Berlitz, and Exxon Mobil with their Arabic digital marketing. Learn more here or on LinkedIn.