Arabic Email Marketing
Arabic email marketing is an essential part of any Middle East digital marketing campaign. This article will tell you all you need to know about email marketing in Arabic, so you can get your campaign off on the right foot.
What is email marketing
Most individuals who are active on the web will have a good idea of what email marketing is. Everyday we’re bombarded with emails from websites and other marketers who have attained our email address. Despite the fact that many of these emails are unwanted or even immediately deleted, many email marketing campaigns are very effective. In fact many marketers believe that email marketing is the most effective marketing channel on the Internet. This is no different in the Middle East. Arabic email marketing can be an extremely profitable marketing channel when managed correctly.
Why Email Marketing is so effective
- It constantly puts your name and offers in front of your customers
- Emails appear in inboxes that many people check everyday
- It provides a way for loyal customers to learn about new products
- It encourages repeat business from existing customers
- It can lead to upsells
IstiZada Arabic Email Marketing – What sets us apart
IstiZada is a full service Middle East digital marketing company with experience in all the major online marketing channels. When we put together a strategy for your Arabic email marketing campaign, we don’t just think about it in isolation from other marketing channels. We consider how we can use your existing marketing efforts in SEO, PPC, programmatic advertising, and other on and offline channels to produce the best results from your marketing efforts. Even if your company is just doing email marketing with us, we still work closely with you to put together a cohesive email marketing campaign taking into consideration your other marketing efforts.
Here is a list of other traits that set IstiZada apart from the competition.
- Knowledge of the Middle East market – Given the collaboration of both Arabs and Westerners at IstiZada, we believe that we have a unique view of the Middle East that helps us to market more effectively to native Arabic speakers.
- Analytics Driven – IstiZada is all about tracking and analyzing marketing efforts in order to give our clients the best return on their investment. One of the biggest advantages to marketing online is this clear ability to track which marketing efforts are successful and which ones should be cut.
- Reporting – We believe in complete transparency with our clients. This is reflected in our superior reporting. From open rates to response rates to click through rates, IstiZada provides our clients with all our data on your campaigns and helps you with our in-depth executive summaries.
Our Email Marketing Process
Exploration | Research
In the initial stage of engagement, we get to know all about your company, brand, products, or services. Your overall marketing goals and strategy are thoroughly considered and expanded on. We spend time exploring and understanding what your competitors are doing, especially if they are doing anything in the Middle East. It is common for us to become subscribers to your competitors’ email newsletters while we are working with you so we can understand how we can go above and beyond what they are doing.
Then we take existing market data about your target audience to understand customer profiles. Customer life-cycles are extremely important in email marketing because the timing and tone of an email can make the difference between getting a conversion or losing a potential customer for life.
When we bring all of the above exploration and research together, we are able to develop a strategic email framework that sets your company up for a successful Middle East email marketing campaign.
Email Service Provider Setup and Build Out
IstiZada is email service provider agnostic. This means that if you are using an email platform you already like, we can work with it too. On the other hand depending on the size and scope of your campaign, we have a handful of email service providers we prefer for Arabic email marketing campaigns.
In the setup phase, we take into careful consideration all of your company’s needs and our strategic research to get your email system setup and built in the best way possible. This stage includes using the email framework we created in the first phase to develop the first few months of email messages and get your campaign off the ground and running smoothly from the start.
Ongoing Email Management
During this stage in the process, we are constantly managing and adapting your mass Arabic email campaigns to improve open rates, click throughs, and ultimately conversions. This includes scrubbing email lists, developing new email creative strategies and messaging, and coming up with seasonal promotions to boost sales. Ongoing monthly reporting is always an integral part of keeping our clients fully informed of campaign progress.
Email Marketing Challenges in the Middle East
Lower email usage rates
In general, email usage rates in the Middle East and North Africa are a little lower than in western countries. Many individuals new to the Internet are fine just using social media as their main means of online communication and see no need to use email.
High Spam Volume
Spam is rampant in the Middle East and due to the fact that many of the email laws that exist in the West don’t exist in this region online email users are bombarded with unwanted spam. Effective Arabic email campaigns make light of this fact and provide users with a way to opt out even though it isn’t required by law.
Due to the fact that Arabic is written from right to left HTML based emails need to be created using eastern usability principles to appeal to this audience. Many companies make the mistake of designing HTML emails for Arabic speakers in the same way they would for an English speaking audience. This mistake can make emails much less friendly to this audience and decrease email marketing campaign performance.
Culture & Religion
The Middle East is a very culturally diverse region with deep religious beliefs and convictions. Any marketing campaign targeted at this region must take culture and religious realities into account in order to effectively market to a wide audience in this region. To ignore these aspects of Middle Eastern society could result in ineffective marketing campaigns or even reputation management issues in the region.
Email marketing works great with these other IstiZada Arabic marketing services