Arabic Marketing Services
Looking to expand your business in the MENA (Middle East-North Africa) region? IstiZada specializes in Arabic marketing services to help you grow your business across borders. Check out the following article to learn more about what we can do for your business in the Arab world.
Why Market in Arabic?
Designing marketing content in Arabic allows you to diversify and grow your audience. Many countries in the MENA region like Oman, UAE, KSA, Kuwait and Qatar and huge global business hubs with high expat populations. In order to truly reach these markets, you’ll have to speak their language. Only producing a copy in English can only get you so far.
The Arabic Market
With 25 countries worldwide claiming Arabic as their main or co-main language, the Arabic business market is bigger than you may thing. In addition, as many countries in MENA are rapidly growing in global business relevance, they are often expat hubs with largely young populations, making these countries an excellent business prospect. Finally, Arabs are technologically savvy, and MENA countries have relatively high smartphone penetration. Digital marketing is your best friend in this region.
Common Issues with Arabic Marketing
There are two main issues that businesses have with Arabic Marketing Services. The first is language. Arabic is not a simple language to learn, speak or write. First of all, nearly each Arabic-speaking country has it’s own unique dialect. Moreover, Arabic grammar is complicated and the language is rife with religious and cultural sayings that glitter everyday speech. Google translate simply will not work when producing Arabic copy. Collaborating with an Arabic speaker is essential when marketing your product in Arabic.
The second main issue is cultural awareness. Having culturally appropriate and culturally fluent ads, and knowing the correct audience for your ads that will drive real leads, is more complicated than it looks. There are many nuances in Arabic culture that a westerner won’t necessarily understand. Knowing these nuances is key to producing ads and marketing strategies that will truly drive results and build, not weaken, your reputation in Arabic speaking countries.
IstiZada offers a number of Arabic Marketing Services to help you market to an Arab audience. Read more about these services below.
Ad-copy services help to ensure that the copy itself in your ad is engaging, relevant, and most importantly, correct. Our translators produce careful and accurate translations that flow well in the Arabic language (hint: you can’t tell it’s been translated!) What’s more, they can help you tailor your copy to the specific audience that you’re targeting with their knowledge of Arabic demographics and trends. Our knowledge of Arabic audiences can help you get your ad seen and heard by large audiences.
PPC and Programmatic Advertising
IstiZada can help you perfect your PPC and Programmatic Advertising in Arabic. Our consultants have both the technical knowledge to work with you on your algorithms and bids for ad space, as well as the cultural knowledge to know advertising where and to who is going to get you the best results. Even though these processes are largely automated after you’ve set them up, IsitiZada can help you make the set up as efficient as possible to make the most out of an Arabic-speaking audience.
Social media trends are different in every region. Where Facebook has largely gone out of style in the west, it is still a massive conveyor of news and trends in many countries in the MENA region. Sharing your content across channels can get you seen and talked about across larger audiences. IstiZada can help you make appropriate and effective content as well as help you distribute it across appropriate channels in Arabic. IstiZada can also help with Arabic backlinking.
No matter your business goals in the Middle East, IstiZada has the technical, linguistic and cultural know-how to help you achieve your business dreams in the Arab world. Contact us to find out more!