Middle East PPC Agency
If you want to expand your business reach to customers in the Middle East, you’ve come to the right place. IstiZada is highly specialized in Pay-Per-Click strategies designed to target the Middle East online marketplace. We are experts in Arabic-language marketing and have the cultural knowledge needed to help your company launch into the Middle East online market, a sector that is growing steadily and popular throughout the different countries and demographics of the region.
The Middle East Online Marketplace
There is a significant and lucrative demand for online shopping, from Morocco to Egypt to the Gulf countries. In large cities in the region, widespread Internet access and the ease of being able to shop from a smartphone contribute to the popularity of E-commerce. Customers of all ages and backgrounds come to the internet to shop, making it the ideal market for international sellers to tap into.
PPC Advertising – What is it?
Using Pay Per Click (PPC) advertisements means that your company pays each time your ad is clicked on. PPC ads show up on search engine results pages, and you can choose keywords to control where the ads will show up. Naturally, companies will try to place their ads in a way that maximizes clicks and therefore views to their site.
Types of PPC: Mobile ads
PPC ads are a great choice for Middle East online marketing because they show up on mobile searches, which is a preferred shopping method in the region. Smartphone use is extremely widespread amongst Middle Eastern countries, especially in the Gulf and in Egypt where the vast majority of the population uses them: in 2023, Egypt saw an average of 7 hours and 41 minutes of online engagement per user!
Display ads
Another type of PPC, display ads show up in computer search results and are also a great tool to increase conversion rates for your business and grow your customer base.
PPC Display ads are successful for many reasons:
- They reach people on Google-owned sites like Gmail or YouTube, meaning that the ad visibility is not just limited to Google Search users
- Machine learning is available to optimize targeting, bidding, and formats that ensure your campaign is operating effectively
- Ads can be tailored to suit the specific objectives of the marketing campaign
Middle East PPC Advertising: Is it for you?
The best first step in deciding whether to launch a Middle East PPC campaign is researching your target audience – the demographic of customers who you think will want to purchase your product or service. IstiZada can help determine the best placement for your ads so that they show up in the areas of the internet your target customers use. Of course, you will also need to determine if your target audience is accessing the internet in the region, as that will impact the efficacy of your campaign.
Middle East PPC: What not to do
The biggest mistakes we see with Middle East PPC campaigns are the ones that we are here to help you avoid: those stemming from a lack of linguistic or cultural knowledge. If your PPC campaign isn’t culturally sensitive or is poorly translated into Arabic, the chances of it succeeding are very low and will end up costing you much more than it’s worth.
IstiZada: Specialized Middle East PPC Company
Istizada knows the ins and outs of this market. Not only are we an online marketing agency, but we are a team of experts who have lived and worked in the Middle East and understand the particularities of the world of Middle Eastern E-Commerce. It may seem daunting to translate all of your marketing material into Arabic. With IstiZada’s team of native speakers, the process is seamless and you are ensured a quality result. If a PPC campaign fits well with your objectives and budget and you choose to work with us, we will assign you a dedicated project manager who will work with you throughout your campaign, continually checking on the performance of the marketing approach and striving for the best possible result for your company.
