If you’re looking to take your marketing in the Arab world to the next level this post will provide and in-depth look into seasonal marketing opportunities in the Arab world. Feel free to use this post to help you plan out your seasonal promotions to Arab consumers in countries across the in Middle East.
Ramadan just like Christmas has become a season of increased consumerism and attention to shopping. Marketers need to understand how to effectively market during this season in order to take advantage of many of the opportunities it contains and to avoid Ramadan marketing mistakes that could be costly. In this guide we briefly cover some of the various aspects of Ramadan marketing to help you be more successful with your seasonal marketing efforts in Muslim regions.
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Any marketing copywriter for the past century will tell you that calls to action are essential to getting your target audience to respond to your ads. This is true with the Arabic language as well. If you’re not asking Arabic speakers to take some sort of action in response to your ads you are very unlikely to have success with your marketing campaigns. The problem is a great deal of Arabic marketing done today is often either translated directly from English by translators who don’t properly translate the tense of calls to action or alternatively the ads are written directly by Arab marketers who haven’t studied calls to action and their power to drive marketing results.
Despite the opulent wealth in many of the Gulf countries, payment methods in the Arab world are still catching up to what they are in many western countries. Many Middle Eastern countries have typically been cash-based societies and the use of credit cards has been a relatively new thing in the region. To add to this laws about interest in the Quran and the Hadith have made it hard for many interest-based payment methods to take hold in the region because they are considered to be against the practices of Islam. In this article I will outline some of the payment methods that are available in the region.
Cash On Delivery
Cash on delivery is probably the most popular payment method in the region. Because of the lack of credit cards in the region cash on delivery has gained popularity as an online payment method among locals. Not only is cash on delivery the payment method with the smallest barrier to entry. Cash on delivery is also a payment method that allows consumers to see the products they buy online before they actually pay for them. Due to this fact many online retailers in the region say that cash on delivery has a return rate much much higher than any other payment methods. We have seen statistics that say anywhere from 12 to 13 times the number of returns happen with cash on delivery when compared to credit cards. Consumers receive the package open it and often times say they don’t want it and return it immediately. As you can imagine this can be very costly for the e-commerce merchant as they have to pay the delivery cost without receiving any type of reimbursement. This issue has made it so some retailers in the region have chosen not to use cash on delivery, especially when the e-commerce merchant is just getting started.