Comparable to almost all major public holidays in the United States such as Easter, Christmas and Thanksgiving, the holiday of Eid Al Adha has created a boom of consumerism across many different industries within the Muslim world. Marketers need to understand how to effectively aim their marketing efforts towards this holiday in order to take advantage of the many
opportunities which accompany it. To successfully reach your target audience, it is important to know the facts that are covered in this guide, as appearing insensitive or ignorant about this holy day could be a damaging mistake for your business. In this all-encompassing Eid Al Adha guide, we will explain what the holiday is and how to maximize your reach towards the Muslim world.
Ramadan just like Christmas has become a season of increased consumerism and attention to shopping. Marketers need to understand how to effectively market during this season in order to take advantage of many of the opportunities it contains and to avoid Ramadan marketing mistakes that could be costly. In this guide we briefly cover some of the various aspects of Ramadan marketing to help you be more successful with your seasonal marketing efforts in Muslim regions.
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Visually-led social networks have grown exponentially in the Middle Eastern region, with Snapchat at the forefront of the social media trend. According to Snapchat user data, the mobile app currently has about 33 million users in the Middle East. Company growth in this region has far out-paced many other countries.
Saudis are among the highest active daily users of Snapchat, with residents of Riyadh and Jeddah using the camera 40 times a day on average, and spending approximately 35 minutes a day surfing snaps. These figures are huge when compared to Snapchat’s global average of 25 times a day and half an hour of surfing, respectively. In fact, more than a third of Saudi respondents say they use Snapchat video tools, making it the highest market adoption of the app by any nation. Snapchat has even opened its first Middle Eastern office in Dubai, with rumours of a second office in soon to open in Riyadh. (more…)
Social media influencers are users of one or more social media platforms who have amassed large followings that are continuously engaged with their content. Coming from a variety of backgrounds – with some of them being reality TV stars, makeup artists, or fitness gurus – they curate and post content that highlights items, hobbies, activities, or places.
Often, influencer posts are sponsored by larger companies who offer payments for the advertising service or offer commissions based on the activity of people who have engaged with the social media posts and then completed the action desired by the company. These actions could include purchasing the advertised product, attending an advertised event or subscribing to a service. (more…)