Arabic keyword filtering in Google Analytics

If you are anything like me you have struggled to find a clear way to view Google analytics data for just Arabic traffic.  In this post I will explain one method I use to get a better picture of the Arabic traffic coming to the sites I work on.  First though, allow me explain a common way many look to find Arabic traffic.

Those familiar with Google Analytics are aware that within the Audience Demographics section of the GA dashboard you can view visitor language statistics.  When you drill down into that section you see the Language dashboard that looks something like this. (more…)


Cash on delivery – Ecommerce in the Middle East

The Middle East has been a late bloomer when it comes to the arena of e-commerce but innovative payment methods like cash on delivery (COD) are opening up the region to growth in E-commerce revenues.  Given that many consumers in the Middle East don’t have or use credit cards, COD in the Middle East has become a popular payment method that allows Arab consumers to buy products online.

cash on delivery ecommerce in the middle east

Cash on delivery isn’t new in the Middle East as many traditional retailers and shipping services have accepted this form of payment for decades if not centuries.  What is new is the idea to use this payment method in combination with e-commerce which traditionally has been done primarily through the use of credit cards. (more…)