What is White Friday?
In short, White Friday is the Middle Eastern equivalent of Black Friday in the United States. Taking place at the end of November, customers are presented with thousands of sales, deals, and discounts for a variety of desired products by all demographics.
Souq, the largest e-commerce site in the Arab world, first introduced the idea of a grand sale to the region in 2014 as a way of increasing internet traffic and, in turn, their sales. CEO and co-founder of the company, Ronaldo Mouchawar, attended university in the United States during which he became acquainted with the wild sales phenomenon that is Black Friday. After witnessing first hand how Americans seemed to go crazy for the discounts and deals, he decided to bring a similar event to the region with his e-commerce company. However, he decided to put a little spin on it. White Friday takes an American tradition and alters it slightly to be more compatible with the region. To create a successful, new regional phenomenon, Mouchawar had to resonate closely with the culture of the Middle East. (more…)
Saudi Arabia is a booming online market in the Middle East with a vast amount of opportunity for those looking to market their products and services in the region. In this article we will discuss some of the facets of reaching a Saudi Arabian audience with your search engine optimization efforts. Of course no one article can sum up all the strategies for reaching an audience in the KSA but here we will go into 6 keys to Saudi Arabia SEO.
In the business of online marketing in the Middle East, our company frequently receives questions about Arabic domains. How do Arabic domains work? What is their history? And most importantly, does my business need one? Marketers and online business owners need to understand how to effectively answer these questions as they relate to their businesses.
There are many unresolved questions and currently not enough information available on the Internet to answer them. As this is the first real guide that delves comprehensively into this topic, we hope to answer many of the burning questions you may have. (more…)
Comparable to almost all major public holidays in the United States such as Easter, Christmas and Thanksgiving, the holiday of Eid Al Adha has created a boom of consumerism across many different industries within the Muslim world. Marketers need to understand how to effectively aim their marketing efforts towards this holiday in order to take advantage of the many
opportunities which accompany it. To successfully reach your target audience, it is important to know the facts that are covered in this guide, as appearing insensitive or ignorant about this holy day could be a damaging mistake for your business. In this all-encompassing Eid Al Adha guide, we will explain what the holiday is and how to maximize your reach towards the Muslim world.