Arabic PPC in 2019 – What you need to know

Arabic PPC in 2019 - What you need to know

Pay per click marketing is changing at a pace we haven’t seen before in the Arab world. Below we will explore some of the key changes taking place in the world of Arabic pay per click advertising.

 

More Competition

When I first launched an Arabic digital marketing agency nearly seven years ago, there was almost non-existent competition for Arabic keywords in Google paid search. At the time, even the most competitive industries didn’t have Arabic ads on the first page of a Google result for a specific keyword. Much has changed since then. Many industries and verticals now have Arabic keywords that trigger a full page of Arabic ads, and there will be far more in 2019 as the market has awoken to the opportunity. (more…)


White Friday Marketing Guide – The Middle East’s Black Friday

Comprehensive Marketing Guide to Middle East White Friday Sale

What is White Friday?

In short, White Friday is the Middle Eastern equivalent of Black Friday in the United States. Taking place at the end of November, customers are presented with thousands of sales, deals, and discounts for a variety of desired products by all demographics.

Souq, the largest e-commerce site in the Arab world, first introduced the idea of a grand sale to the region in 2014 as a way of increasing internet traffic and, in turn, their sales. CEO and co-founder of the company, Ronaldo Mouchawar, attended university in the United States during which he became acquainted with the wild sales phenomenon that is Black Friday. After witnessing first hand how Americans seemed to go crazy for the discounts and deals, he decided to bring a similar event to the region with his e-commerce company. However, he decided to put a little spin on it. White Friday takes an American tradition and alters it slightly to be more compatible with the region. To create a successful, new regional phenomenon, Mouchawar had to resonate closely with the culture of the Middle East. (more…)


SEO in Saudi Arabia

seo in saudi arabia

Saudi Arabia is a booming online market in the Middle East with a vast amount of opportunity for those looking to market their products and services in the region. In this article we will discuss some of the facets of reaching a Saudi Arabian audience with your search engine optimization efforts. Of course no one article can sum up all the strategies for reaching an audience in the KSA but here we will go into 6 keys to Saudi Arabia SEO.

Google Saudi Arabia

 

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A Comprehensive Guide to Arabic Domain Names (ADNs): The rise, fall, and the future

Arabic Domain Names

In the business of online marketing in the Middle East, our company frequently receives questions about Arabic domains. How do Arabic domains work? What is their history? And most importantly, does my business need one? Marketers and online business owners need to understand how to effectively answer these questions as they relate to their businesses.

There are many unresolved questions and currently not enough information available on the Internet to answer them. As this is the first real guide that delves comprehensively into this topic, we hope to answer many of the burning questions you may have. (more…)