Visually-led social networks have grown exponentially in the Middle Eastern region, with Snapchat at the forefront of the social media trend. According to Snapchat user data, the mobile app currently has about 33 million users in the Middle East. Company growth in this region has far out-paced many other countries.
Saudis are among the highest active daily users of Snapchat, with residents of Riyadh and Jeddah using the camera 40 times a day on average, and spending approximately 35 minutes a day surfing snaps. These figures are huge when compared to Snapchat’s global average of 25 times a day and half an hour of surfing, respectively. In fact, more than a third of Saudi respondents say they use Snapchat video tools, making it the highest market adoption of the app by any nation. Snapchat has even opened its first Middle Eastern office in Dubai, with rumours of a second office in soon to open in Riyadh. (more…)
Social media influencers are users of one or more social media platforms who have amassed large followings that are continuously engaged with their content. Coming from a variety of backgrounds – with some of them being reality TV stars, makeup artists, or fitness gurus – they curate and post content that highlights items, hobbies, activities, or places.
Often, influencer posts are sponsored by larger companies who offer payments for the advertising service or offer commissions based on the activity of people who have engaged with the social media posts and then completed the action desired by the company. These actions could include purchasing the advertised product, attending an advertised event or subscribing to a service. (more…)
Pay per click marketing is changing at a pace we haven’t seen before in the Arab world. Below we will explore some of the key changes taking place in the world of Arabic pay per click advertising.
When I first launched an Arabic digital marketing agency nearly seven years ago, there was almost non-existent competition for Arabic keywords in Google paid search. At the time, even the most competitive industries didn’t have Arabic ads on the first page of a Google result for a specific keyword. Much has changed since then. Many industries and verticals now have Arabic keywords that trigger a full page of Arabic ads, and there will be far more in 2019 as the market has awoken to the opportunity. (more…)
Those who live within the Middle East or have spent time there have no doubt encountered difficulties using internet services to contact people outside the region. In a GCC country, you likely found that calls via WhatsApp, Facetime, and Skype were blocked. Likewise, if you were trying to reach a local in one of these countries, you may have experienced an unusually poor connection due to a short bandwidth.
In general, voice over internet protocol (VoIP) services are completely free or relatively cheap, making them an appealing option in emerging market regions with large expat populations. However, many countries in the Middle East have instated wide-spread VoIP bans which render phone calling features of popular apps such as WhatsApp, Viber and FaceTime inaccessible. These conditions make it expensive and difficult for businesses and individuals to conduct long-distance voice calls.