IstiZada Middle East Marketing Blog

Middle East Ad Spend Trends

According to the Northwest University Qatar estimates in their Media Industries in the Middle East 2016, the total ad market in the Middle East was valued at 5.5 billion USD in 2015. While it only accounts for a small percentage of global ad spend in 2015, the market in the Middle East is ripe with opportunities for marketers to expand their advertising. Though the current market structure differs greatly from that of the global market, or even other underdeveloped markets, the MENA region is seeing a gradual shift into the modern era of digital marketing, an area especially pertinent to the region’s 141 million internet users.

arabic advertisement

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SEO in Saudi Arabia

seo in saudi arabia

Saudi Arabia is a booming online market in the Middle East with a vast amount of opportunity for those looking to market their products and services in the region. In this article we will discuss some of the facets of reaching a Saudi Arabian audience with your search engine optimization efforts. Of course no one article can sum up all the strategies for reaching an audience in the KSA but here we will go into 6 keys to Saudi Arabia SEO.

Google Saudi Arabia

 

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7 Arabic PPC Ad Mistakes You Must Avoid

7 arabic ppc ad mistakes

Though the world of Arabic PPC is always expanding, many new ad campaigns fail to be effective due to several common mistakes that can seriously undermine a good campaign. Any ad campaign run in Arabic needs to be optimised in the just as an English campaign needs to be optimised. We’ve compiled a list of some of the most frequent offenses for new PPC campaigns in the MENA region so you can avoid these pitfalls in your own efforts.

1. Using poorly written or nonexistent calls to action

When creating ads in Arabic, it’s important to utilise similar calls to action, like “buy,” “find,” or “shop.” Without these calls to action, the meaning of the ad can become unclear to the customer. For example, the ad below is for a company that finances Islamic real estate purchases, meaning they provide a specific kind of financing for Muslim customers. The ad was generated while searching for      “عقارات لندن” and it advertises mortgage financing. However, the ad’s wording leaves the user without a call to action, opting to instead state the services offered. For a list of Arabic calls to action you should be using, see this article.

Using poorly written or nonexistent calls to action

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Arabic Magazine Advertising

Arabic magazines both in print and online have continued to pop up over the past 2 decades throughout the Middle East. In this article we will discuss various aspects of Arabic magazine advertising in the MENA region.

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