The Middle East is one of the fastest-growing e-commerce markets in the entire world. While it is still nowhere near as developed or complex as the markets in the United States or many countries in Europe, the region is experiencing an undeniable boom. It is estimated that online sales in the Middle East currently equal only a meager 2% of total retail revenue, as opposed to 15% in more developed regions. E-commerce in the Gulf States alone is estimated to quadruple from the $5 billion in profits seen in 2015 to $20 billion before 2020. There are some analysts that are even reporting estimated profits of $48.8 billion in 2021. Currently, almost 90% of online goods bought in the Middle East are still shipped from outside countries, but this is changing rapidly. As a result, there is huge potential for e-commerce profit during this modern age in the Middle East. (more…)
Starbucks Middle East Success Secrets – How a US coffee company succeeded in a region already saturated with coffee shops
Coffee and coffee shops are an integral part of Middle East culture, with many claiming that the ancient roots of coffee consumption rest in the Arabic-speaking world. A classical Arabic Abd al-Khadir ode to coffee claims it to be “the beverage of the friends of God.” Enter Starbucks, an utterly American Seattle-based coffee chain with over 600 stores in 12 Middle Eastern and North African countries, with a client base that is growing every day, and surging revenue throughout the region. How has Starbucks blended ancient Arabic culture with modern marketing into a delicious success? And why does the Middle East love the Starbucks brand?
Comparable to almost all major public holidays in the United States such as Easter, Christmas and Thanksgiving, the holiday of Eid Al Adha has created a boom of consumerism across many different industries within the Muslim world. Marketers need to understand how to effectively aim their marketing efforts towards this holiday in order to take advantage of the many
opportunities which accompany it. To successfully reach your target audience, it is important to know the facts that are covered in this guide, as appearing insensitive or ignorant about this holy day could be a damaging mistake for your business. In this all-encompassing Eid Al Adha guide, we will explain what the holiday is and how to maximize your reach towards the Muslim world.
Ramadan just like Christmas has become a season of increased consumerism and attention to shopping. Marketers need to understand how to effectively market during this season in order to take advantage of many of the opportunities it contains and to avoid Ramadan marketing mistakes that could be costly. In this guide we briefly cover some of the various aspects of Ramadan marketing to help you be more successful with your seasonal marketing efforts in Muslim regions.
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