The Middle East is one of the fastest-growing e-commerce markets in the entire world. While it is still nowhere near as developed or complex as the markets in the United States or many countries in Europe, the region is experiencing an undeniable boom. It is estimated that online sales in the Middle East currently equal only a meager 2% of total retail revenue, as opposed to 15% in more developed regions. E-commerce in the Gulf States alone was estimated to quadruple from the $5 billion in profits seen in 2015 to $20 billion before 2020. There are some analysts that are even reporting estimated profits of $48.8 billion in 2021. Currently, almost 90% of online goods bought in the Middle East are still shipped from outside countries, but this is changing rapidly. As a result, there is huge potential for e-commerce profit during this modern age in the Middle East. (more…)
Comparable to almost all major public holidays in the United States such as Easter, Christmas and Thanksgiving, the holiday of Eid Al Adha has created a boom of consumerism across many different industries within the Muslim world. Marketers need to understand how to effectively aim their marketing efforts towards this holiday in order to take advantage of the many
opportunities which accompany it. To successfully reach your target audience, it is important to know the facts that are covered in this guide, as appearing insensitive or ignorant about this holy day could be a damaging mistake for your business. In this all-encompassing Eid Al Adha guide, we will explain what the holiday is and how to maximize your reach towards the Muslim world.
One of the key factors to marketing success in the Middle East is understanding and relating with an Arab audience. Given that Arabic is the main language of more than 300 million people it is essential that a brand figure out when and how to localize their logo into the Arabic language to be effective in the region. It is important that the Arabization of a brand’s logo and name be done in a way that is both easy to read in Arabic while maintaining the overall theme and colors that the brand has in English. In this post we will give examples of some big brands that have done a great job at localizing their logos in an easy to read format while maintain the branding.
Subway has gained huge popularity in the Middle East and you can now find the franchise across many of the countries in the GCC, the Levant, and North African. Subway used innovative designers to capture the famous white and yellow logo and flip it around for Arabic. They were even able to incorporate the arrows at the beginning and the end of the logo to give it that truly Subway feel.
The Arab consumer is unique and needs to be treated differently than consumers in other parts of the world. Below we will examine some of the consumer behavior, traits, characteristics and demographics of a Middle Eastern Arab consumer that set them apart from consumers in other parts of the world. It should be noted that many of these points are broad generalizations with the intent to help inform businesses looking to operate in the region on how they can better reach their target audience. Since these are broad generalizations about Arab consumers there will always be exceptions to these traits that defy the norm.