SEOSearch Engine Optimization is a core strength of IstiZada and we believe it should be one of the pillars of a complete online marketing strategy in the Middle East. With most of the Arabic search space still relatively unclaimed SEO in Arabic can be one of the most cost effective ways to bring your business new traffic, sales, leads, and conversions online. Employing talent from some of the most competitive search spaces in the West IstiZada pairs great SEO skills with in depth knowledge of Arabic and Middle Eastern Culture.
PPC or Pay Per Click advertising is still one of the most untapped marketing channels in the Middle East. With the number of Internet users in the region growing rapidly and sparse competition, PPC represents a low cost and effective way to reach Arabs. Proper PPC optimization requires a thorough knowledge of the language ads are being displayed in as well as experience running complex ad campaigns in platforms like Adwords. Few companies in the Middle East have the experience working with both large and small ad spend budgets to produce significant return on ad spend.
The level of demographic targeting available on Facebook today makes it one of the best performing channels for marketing to Arabs. With the ability to target Arabs based on factors like interests, financial status, age, gender life events, and more, Facebook can be an extremely effect channel in the Middle East. The key to success with Facebook advertising is combining great targeting, compelling imagery, and ad-copy that moves your audience to action.