Arabic SEO Company
Are you looking to increase your site’s organic search visibility in the Middle East on Google? Do you want to reach one of the fastest growing brand conscious audiences in the world in their native tongue? IstiZada is a full service digital marketing company that specializes in Arabic SEO and Middle East search engine optimization. Contact us today to find out how we can help your company succeed with your search engine marketing efforts in the Arab World.
What is SEO
SEO or Search Engine Optimization is a process and marketing science of helping websites and other online properties to appear higher in search engine results for targeted keywords and often times locations.
How can Arabic SEO help bring you more traffic, more customers, and more revenues?
Arabic SEO helps your Arabic website get indexed properly in Arabic versions of search engines like Google Arabic. Through optimizing your website for Arabic keywords relevant to your industry over time you begin to show up on the first page of Google for targeted search queries. This leads to increased traffic through searchers clicking on the link to your website in search results. This qualified traffic then can turn into to new customers who are eager to use your products and services because they found you when they searched Google.
Challenges of doing Arabic SEO in the Middle East
Unnatural Tactics Common
Many companies who are providing Middle East SEO services are using Black Hat techniques or in other words they are using SEO techniques that violate major search engine policies. Websites that are caught violating these policies can be penalized in search engine ranking results or could even be removed from certain search engine indexes. Given that many marketers in the Middle East are working on a shoe string budget, SEO techniques that violate Google and other search engine policies have become very common in the Middle East. It is very important that a SEO vendor be chosen wisely to avoid search engine penalties for your site in the Middle East.
Middle Eastern Search Behavior
Search behavior in the Middle East varies greatly compared to search behavior in other regions of the world. If a company does not understand the differences in behavior in this region marketing dollars can be wasted on targeting the wrong audiences or keywords. For example though many Arabs use Google regularly some may be surprised to find that often times searchers type a search query in Arabic, translate it in an online translator tool, and then paste the English version of the search into their browser. Once the results appear they will translate those back to Arabic. Though not all Arabs search this way many still do because they feel they may get better results with an English search than an Arabic one. This is just one example of a unique factor to Arabic SEO that should be considered when developing a strategy for reaching Middle Eastern search engine users.
Another challenge to doing SEO for Arabic speakers is that traditionally much of the content on the web in Arabic was very spammy or low quality. In light of this Arabic searchers have learned to navigate the web in a different way than westerners navigate the web. It is vital to the success of any SEO strategy in the Middle East that your site not appear spammy or utilize other techniques that cause Arab visitors to be turned off to your site.
Mobile SEO in the Arab World
With the Google’s update in April 2015 to include the Mobile friendliness as a significant ranking factor in their algorithm it is no longer optional for a website to be mobile friendly if it wants to rank well. This is especially significant in the Arab world where mobile traffic dwarfs desktop traffic in many industries. To add to this mobile websites need to load quickly given that many users in the Arab world have bandwidth limitations on their mobile devices. In light of the importance of mobile to both SEO and the Arab world it is one of the main areas we work on improving during an SEO campaign.
Our SEO process
All our SEO campaigns start with in-depth market research for your industry. Though the Middle East is made up of hundreds of millions of individuals there are actually many different cultures and people groups in the region. To assume that the same Arabic SEO strategy or messaging will work in all contexts and for all audiences in the region is naïve. Our SEO services focus on finding the right target audiences to reach within the region so your marketing spend brings you the most return on investment. Building off our experience in the Middle East for each campaign we focus on understanding the target market – their needs, wants, and interests as best we can in order to amplify the effectiveness of each SEO campaign. We work to understand explore you’re audience’s search behavior to highlight key opportunities.
Company and Competitor Research
Without a good understanding of your company, it’s services, and it’s products no online campaign can be successful. That’s why our online Arabic marketing campaigns always start with spending time getting to know all about your company.
- What is your company’s identity?
- What are your company values?
- What’s your company’s culture like.
- What makes your company stand out from your competitors?
- Why does your company deserve to be at the top of the search engine rankings for your target Arabic keywords?
All the above questions are important for us to understand in order to develop a cohesive online marketing strategy for your website in the Middle East and North Africa.
Arabic Keyword Research and Analysis
Once we have a good understanding of your company, industry, and target market we jump right into our Arabic keyword research. This is a detailed process where we use a variety of online tools to determine which keywords are going to work the best for your Arabic search engine optimization campaign. Selection of the right keywords for your website can be the difference between a mediocre campaign and a great campaign so we make sure we do our due diligence during this stage of the process. It is also important to note that this is not a one time process that never gets repeated but we regularly evaluate whether or not the current keywords we are targeting are the best ones.
Arabic Keyword Assignment and Mapping
Equally as important as the keyword research is selecting which pages we will use to target your keywords. Assigning keywords to the correct pages on a site can help us make sure the appropriate landing pages get the desired portion of the overall organic search traffic based on your product or service offer priority.
We like to think that our keyword research and assignment processes are what set us apart from the competition. The time and strategy that we put into these two elements of any Middle East SEO campaign sets your company up to succeed.
SEO Audit Code Optimization
With a clear understanding of your company and with your keywords assigned to the correct pages on the site we are ready to start auditing the code of your website to see what improvements need to be made. We begin with the most important optimization elements and work our way to periphery elements giving us the opportunity to push live the optimization elements that are going to have the biggest impact on your SEO earlier. Once this phase is complete we move onto the link related activities and on-going content creation.
Links are one of the most powerful if not the most powerful ranking factor for most search engines today. Our Arabic linking efforts are set apart from our competitors by our link research process. While many SEO’s are still buying cheap links from directories and getting links from low quality content marketing, we believe that good link building starts with good research into where and how the best links can be attained for your website. This starts with understanding what kind of individuals online would be interested in your brand. Then we find out where these individuals spend their time online. Once we understand this, we brainstorm ways that we can use the channels these individuals are on to get them interested enough in your website to link to you.
Arabic Content Creation
Creating and hosting well written Arabic content on your website is key to gain valuable rankings in the search engines. IstiZada uses specialized Arabic content writers to create unique and engaging content that will not only please the search engines but also your site visitors. Once the keyword assignment is complete we begin to create content around your target keywords. All of our campaigns have ongoing content creation as part of each month’s strategy.
Arabic Link Building
Once our link research is complete we move into the active work of building community with the individuals and companies online that are interested in your products and/or services. As we build these relationships and provide this audience with valuable content we give them innovative ways for them to link to you. As the campaign progresses you should see your natural regional link profile increase.
Country Specific Reporting
A website’s position in the search results can vary significantly depending on the location of the person using Google. Depending on which countries you are targeting in the Arab world we can provide country specific keyword ranking reports so you have the best understanding of how your rankings are improving in the countries that matter to you. We can also provide you with traffic and conversion reports that break down how specific Middle East countries are performing compared to others.
2020 Arabic SEO update
Arabic SEO is becoming more competitive in 2020. As organic social media marketing has become less effective IstiZada is seeing more companies investing in Arabic SEO as source of high-quality traffic. About five years ago we saw an odd phenomenon in the Middle East, many companies were abandoning their websites to focus exclusively on their social media channels. However, in 2020 we see many companies returning to focus on SEO as social media becomes a pay to play channel.
Links and content are still probably the most important factors for ranking in Arabic Google results in 2020 but we see other factors coming into play as well. Recent Google algorithm updates like the Medic update have impacted some industries like health and financial websites making it harder for less authoritative websites that rank. The BERT algorithm update which happened in October of 2019 does not appear to be having that much of an impact in Arabic search right now, this may be due to the fact that Google has a harder time understanding context in Arabic. Understanding these algorithm updates is be key to continuing success on Google Arabic. Regardless we still find that in general it is much easier to rank in top positions in Google in Arabic than it is in English.
April 2020 update
At the time of writing this in April 2020 SEO throughout the Arabic speaking regions is facing two changes due to the Covid-19 situation around the world. First, search demand in many industries has either decreased or increased significantly as a result of changes in Arab user search behavior during this time. Some industries that like online grocery shopping having seen a drastic increase while many other industries like cosmetic surgery have seen a decrease in online searches. Also IstiZada expects to see an increase in companies investing in SEO in region during this time as they cut back ad-spend. Many companies that were investing offline marketing are now starting to invest in online marketing, demand for content that will rank is search engines in on the rise as a direct result of this.
Arabic SEO isn’t a one size fits all service
IstiZada has worked with a variety of websites to help them rank for relevant Arabic keywords and increase their traffic. Though we can work with all types of websites the services we provide vary significantly depending on the industry, the client’s goals, and type website we are working with. As you can probably imagine there is a big difference between the level of work that goes into a giant multinational ecommerce marketplace website compared to a small medical clinic targeting a small city. As a result of the wide variety websites and client scenarios we work with, our optimization strategy tailored to each situation.
Our monthly SEO services pricing varies depending on the type of website, the goals of the client, the competitiveness of the industry, and scope of the project.
Consider combining your Arabic SEO with our other online marketing services.
- Arabic PPC
- Arabic Online Reputation Management
- Display Advertising
- Arabic Google Ads Management Service
- Arabic UX & UI Consulting
- Arabic SEO Guide