A Comprehensive Guide to Arabic Domain Names (ADNs): The rise, fall, and the future
In the business of online marketing in the Middle East, our company frequently receives questions about Arabic domains. How do Arabic domains work? What is their history? And most importantly, does my business need one? Marketers and online business owners need to understand how to effectively answer these questions as they relate to their businesses. There are many unresolved questions and currently not enough information available on the Internet to answer them. As this is the first real guide that delves comprehensively into this topic, we hope to answer many of the burning questions you may have.
Middle East Telecommunications & VOIP Challenges
Those who live within the Middle East or have spent time there have no doubt encountered difficulties using internet services to contact people outside the region. In a GCC country, you likely found that calls via WhatsApp, Facetime, and Skype were blocked. Likewise, if you were trying to reach a local in one of these countries, you may have experienced an unusually poor connection due to a short bandwidth. In general, voice over internet protocol (VoIP) services are completely free or relatively cheap, making them an appealing option in emerging market regions with large expat populations. However, many countries […]
Dropshipping and Fulfillment Options for Ecommerce Sites Targeting the Middle East
Ecommerce Trends: Shipping and Fulfillment With more shipping boxes on doorsteps, packages on trucks and products in the air than ever before, the global ecommerce sector is booming – and the Middle East is no exception. According to market trends, more than a quarter of Middle Eastern consumers now shop online every month. 36 percent of shoppers between the ages of 18 and 24 shop online at least once a month, a substantial increase from previous generations. Better pricing, product selection and convenience are often listed by these customers as the reason for selecting ecommerce over traditional brick and mortar […]
6 Ways to Increase Arab Sales Online
Any market entry plan should include strategy and tactics for reaching your target audience effectively within that region. How a product is marketed in some regions of the world may be very different from how it should be marketed in the Middle East. In this post we will examine some of the unique ways you should be marketing and selling your products to Arabs. 1. Think Tribe & Family with Arabs Arabs are considered to be collectivists. Collectivists show a high degree of loyalty commitment to their group, family, and tribes. They are committed to their extended family unit […]
Top 10 Arabic Commercial Advertisements in the Middle East
In this post we compiled what we thought were some of the most well done Arabic commercials in the Middle East. Many of these will be entertaining regardless of whether or not you speak Arabic, but we have also include a description of each advertisement and why we thought it was so great. If you have any examples of Arabic commercials you think should be on this list be sure to let us know. Panda Cheese The above Panda cheese commercials are hands down the funniest in this list of Arab country commercials. Each commercial starts with a person […]
Arabic Character Limits for Adwords Ads
If you are running PPC campaigns in multiple languages its important to know the character limits for each line within your Google Adwords ad to best utilize the ad space provided to you. However, if you wanted to run an Arabic PPC campaign you might be surprised to find that there is a lot of conflicting information on the web about character limits for Arabic ad texts. Many websites that discuss this topic reference information that is out dated or inaccurate. These sites appear to state that your ad title should be 12 characters and each line of the ad […]
Top 10 Arab Comedy Channels on YouTube
YouTube is exploding with Arab content these days. We wanted to take a look into the most popular comedy channels in the region. We looked at the number of channel views and subscribers to come up with this list of the top ten comedy channels in the MENA region. Three company names kept appearing when we were doing our research on the best Arab comedy on YouTube – Telfaz, Sa7i, and Kharabesh. Each of these production companies has a wide array of online content in Arabic, most of which we weren’t able to explore on this list. What is so […]
Top 10 Arabic YouTube Channels
YouTube has become extremely popular in the Middle East making it a viable channel for reaching large audiences across the region. In this post we will examine the most popular YouTube channels in the Arabic language based off the total number of views each channel has received. It probably goes without saying but it should be noted that since view counts are constantly increasing you will find the view counts larger on each channel mentioned here.
