White Friday Marketing Guide – The Middle East’s Black Friday

Comprehensive Marketing Guide to Middle East White Friday Sale

What is White Friday?

In short, White Friday is the Middle Eastern equivalent of Black Friday in the United States. Taking place at the end of November, customers are presented with thousands of sales, deals, and discounts for a variety of desired products by all demographics.

Amazon (formerly Souq) , the largest e-commerce site in the Arab world, first introduced the idea of a grand sale to the region in 2014 as a way of increasing internet traffic and, in turn, their sales. Then CEO and co-founder of the company, Ronaldo Mouchawar, attended university in the United States during which he became acquainted with the wild sales phenomenon that is Black Friday. After witnessing first hand how Americans seemed to go crazy for the discounts and deals, he decided to bring a similar event to the region with his e-commerce company. However, he decided to put a little spin on it. White Friday takes an American tradition and alters it slightly to be more compatible with the region. To create a successful, new regional phenomenon, Mouchawar had to resonate closely with the culture of the Middle East. (more…)

Top 25 Middle East Ecommerce Websites in Arabic

Ecommerce continues to take over global commerce with every year that passes, and the MENA (Middle East North Africa) region is no different. MENA is a unique region in that it spans three continents- Europe, Africa, and Asia. Its huge diversity in resources, population, and economic development lends the region to both success and interest in e-commerce and online shopping, and while some countries in MENA already have solid e-commerce bases, others are just getting started.


Widely, e-commerce is the buying and selling of goods using the internet. Goods can mean anything- from clothing items to wholesale machine parts, to cosmetics, electronics, and more. The convenience and accessibility of e-commerce make it popular with a young population, and nearly 30% of the MENA population are between the ages of 15 and 29. This is a market booming with potential.


The market is currently being propelled by three main countries- Egypt, the UAE, and Saudi Arabia, the three of which form cumulatively 80% of the region’s e-commerce market. Though culturally very disparate countries, the digital economies of these three players continue to grow, especially through the novel COVID-19 Pandemic, which further exacerbated the demand for digital commerce worldwide. To provide an overview of the digital economy in the MENA region, we’ve broken the top most-pupular popular e-commerce and shopping websites in the region down in the following article, both regionally and internationally.


The Ultimate Eid Al Adha Marketing Guide

Comparable to almost all major public holidays in the United States such as Easter, Christmas and Thanksgiving, the holiday of Eid Al Adha has created a boom of consumerism across many different industries within the Muslim world. Marketers need to understand how to effectively aim their marketing efforts towards this holiday in order to take advantage of the many

opportunities which accompany it. To successfully reach your target audience, it is important to know the facts that are covered in this guide, as appearing insensitive or ignorant about this holy day could be a damaging mistake for your business. In this all-encompassing Eid Al Adha guide, we will explain what the holiday is and how to maximize your reach towards the Muslim world.

UAE National Day Marketing

UAE National Day Marketing


Holidays in the Middle East, just like in other countries around the world, are important times for businesses to bring their A+ marketing games. One of the most notable holidays in the Arab world is the United Arab Emirates’ National Day, and is critical for anyone who does business in the country to know. This important national holiday is associated with heightened purchasing habits, resulting in tremendous business opportunities across the country, so marketers must understand how to effectively position their businesses to best take advantage.

Welcome to the internet’s most comprehensive English language marketing guide about this holiday. To help you optimize your UAE National Day marketing efforts, we provide in-depth background information, must-do steps, and mistakes to avoid.