GCC Online Marketing Services
Are you trying to reach potential customers in the GCC? You’ve come to the right place.
We offer a variety of Internet marketing services for companies targeting the GCC region and the rest of the Arab world. We offer SEO, PPC, Display Advertising, Email Marketing, and more in both Arabic and English. Below we will get into some specific insights about the region and how to market there.
What is the GCC?
The GCC stands for the Gulf Cooperation Council and is a union of the majority of the countries in the Arabian Peninsula or Arab states on the east side of the Persian Gulf. Below is a list of countries that are part of the GCC.
- Saudi Arabia
- United Arab Emirates
Although Iraq is on the Persian Gulf it is not part of the GCC. Oddly enough the countries of Jordan, Morocco, and Yemen are all seeking to become part of the GCC one day despite the fact that they are not located on the Persian Gulf.
The GCC provides strong economic and political ties between countries in the region and fosters an environment that makes business between the countries possible.
Due to strife in other regions of the Arab world the GCC is by far the most lucrative market to do business in currently. With the abundance of petrol dollars and the rapidly developing tourism and business sectors in the region companies with a global presence stand to see large gains from investments in the region.
What makes Internet marketing in the GCC unique?
The Culture of the Gulf region is quite unique and is extremely important to doing business in the region. Having a respect for local customs, traditions, gender roles and religions is a key part of doing well in this booming region. Companies looking to expand their presence into this region must either spend time getting to know and understand the various aspects of this culture or work with a local partner.
Arabic is the main and official language of the GCC. Though business is done in English in many situations and cities like Dubai, to market to the majority of the population of this region you must do it in Arabic. Many online businesses that started in the region with just English have been astonished to see how much their sales and engagement grow once their site is translated into Arabic.
Consumer demographics and behavior
Arabs have unique online behaviors when compared to other regions of the world. Understanding this can mean all the difference between a successful GCC digital marketing campaign and one that fails to connect with your target audience. For example video content is extremely popular in countries like Saudi Arabia, which has the highest per capita usage of YouTube in the world. Knowing the needs, wants, behaviors and trends in the region is a fundamental part of reaching different demographics in the Persian Gulf region.
Online marketing channels
Due to some of the factors mentioned above many of the Internet marketing channels in the region have unique challenges that they may not have in other regions of the world. In SEO and PPC for example we find that the Arabic language creates some challenges related to how pages and ads are optimized. With display advertising campaigns advertisers need to be careful to make sure banner advertisements aren’t offensive to more conservative groups within the GCC. Email marketing has to take into account similar concerns as well.
In conclusion the GCC is a thriving economy full of opportunities for businesses looking to expand into the MENA region. Companies seeking to market online in the GCC do however need to understand some of the unique challenges that can present themselves in the region. Working with an online marketing company that understands the region can help to bridge this gap between the challenges and opportunities in this rapidly growing area of the Middle East.
2020 GCC Update
The GCC is currently in a state of crisis due to tensions between Qatar and the other GCC states. Though there is too much complexity to this issue to cover in full detail here, what should be said is that there are fears that the GCC or at least the GCC in its historic form may change or go away all together.
Are you interested in working with a Middle East focused internet marketing agency to grow your online presence in the GCC. Contact us today to find out how we can help you to surpass your marketing goals in the region.