Jordan Boshers is the Chief Digital Strategist at IstiZada, a digital agency that helps companies market to Arabs. He has 10+ years of experience running successful digital marketing campaigns in the Arab world. His insights into Arabic SEO helped him grow previously unknown websites to dominate Arabic niches on Google including growing one site from 0 to more than 1 million users monthly. Jordan has consulted for hundreds of companies including helping corporations like Amazon, Berlitz, and Exxon Mobil with their Arabic digital marketing. Learn more here or on LinkedIn.
Comparable to almost all major public holidays in the United States such as Easter, Christmas and Thanksgiving, the holiday of Eid Al Adha has created a boom of consumerism across many different industries within the Muslim world. Marketers need to understand how to effectively aim their marketing efforts towards this holiday in order to take…
Ecommerce continues to take over global commerce with every year that passes, and the MENA (Middle East North Africa) region is no different. MENA is a unique region in that it spans three continents- Europe, Africa, and Asia. Its huge diversity in resources, population, and economic development lends the region to both success and interest…
Holidays in the Middle East, just like in other countries around the world, are important times for businesses to bring their A+ marketing games. One of the most notable holidays in the Arab world is the United Arab Emirates’ National Day, and is critical for anyone who does business in the country to know.…
What and When is KSA National Day? Prior to what we know today as Saudi Arabia, the Kingdom of Nejd and Hejaz was a monarchy made up of tribal groups across the Arabian Peninsula, each with individual systems of governance and rulers. In the early 20th century, the ruler of Nejd, King Abdul Aziz…
One of the key factors to marketing success in the Middle East is understanding and relating with an Arab audience. Given that Arabic is the main language of more than 300 million people it is essential that a brand figure out when and how to localize their logo into the Arabic language to be effective…
If you’re looking to take your marketing in the Arab world to the next level this post will provide and in-depth look into seasonal marketing opportunities in the Arab world. Feel free to use this post to help you plan out your seasonal promotions to Arab consumers in countries across the in Middle East.
Though the world of Arabic PPC is always expanding, many new ad campaigns fail to be effective due to several common mistakes. Any ad campaign run in Arabic needs to be optimized just as an English campaign needs to be optimized. We find many companies try to save money by outsourcing translation of ads or…
When seeking to target any region of the world online it is a good idea to have an understanding of which regional search engines you need to target. This is no different when targeting countries in the Middle East. Unlike many other regions in the world the Middle East does not have an alternative to…
Arab Americans and other multicultural consumers compose a disproportionate share in the United States market. Arab Americans move across the world, carrying parts of their cultural identity with them while assimilating to the host country’s culture. Molding marketing messages to tackle multicultural or bicultural groups in society allows companies to tap into this lucrative market…
Visually-led social networks have grown exponentially in the Middle Eastern region, with Snapchat at the forefront of the social media trend. According to Snapchat user data, the mobile app currently has about 33 million users in the Middle East. Company growth in this region has far out-paced growth in many other countries. Saudis are…
In the business of online marketing in the Middle East, our company frequently receives questions about Arabic domains. How do Arabic domains work? What is their history? And most importantly, does my business need one? Marketers and online business owners need to understand how to effectively answer these questions as they relate to their businesses.…
Social media influencers are users of one or more social media platforms who have amassed large followings that are continuously engaged with their content. Coming from a variety of backgrounds – with some of them being reality TV stars, makeup artists, or fitness gurus – they curate and post content that highlights items, hobbies, activities,…
Those who live within the Middle East or have spent time there have no doubt encountered difficulties using internet services to contact people outside the region. In a GCC country, you likely found that calls via WhatsApp, Facetime, and Skype were blocked. Likewise, if you were trying to reach a local in one of…
Ecommerce Trends: Shipping and Fulfillment With more shipping boxes on doorsteps, packages on trucks and products in the air than ever before, the global ecommerce sector is booming – and the Middle East is no exception. According to market trends, more than a quarter of Middle Eastern consumers now shop online every month. 36 percent…
Coffee and coffee shops are an integral part of Middle East culture, with many claiming that the ancient roots of coffee consumption rest in the Arabic-speaking world. A classical Arabic Abd al-Khadir ode to coffee claims it to be “the beverage of the friends of God.” Enter Starbucks, an utterly American Seattle-based coffee chain with…
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