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UAE SEO Company



Are you looking to tap into the UAE E-commerce boom? You’ve come to the right place! IstiZada offers specialized UAE SEO services specifically made for the Emirati market. The UAE is one of the most competitive online marketplaces, so you need to put some work into your SEO strategy if you want to rank highly on Google.ae. This article will give you an overview of the key elements of a strong UAE SEO campaign, as well as background on the UAE and consumer profiles.


UAE SEO – how is it unique?

The UAE market provides exciting opportunities for international sellers because of the unique makeup of its population. Unlike many of the other Gulf countries, the UAE has a very large expat demographic. This means that traditional SEO techniques used in the Arab world may need to be reconsidered. Because the UAE is an Arabic-speaking country on the functional and national level, the Arabic language is important for an SEO campaign to reach wealthy Emiratis and other Arab expats. However, sellers should also note that the UAE contains large groups of Hindi, Urdu, and Farsi speakers, who also use English as a means of communication. Therefore, if you are targeting a specific demographic within the UAE market, you might want to design a multilingual or at least bilingual SEO approach. Another key aspect of the UAE is that it is home to the city of Dubai – an internationally known hub for commerce and retail. We’ll go into more detail on keyword choice later on, but it’s important to keep in mind the significance of this city to the country in general.


IstiZada: A UAE SEO Agency

IstiZada is dedicated to researching and understanding the diverse aspects of Arab culture and society that impact market conditions in Middle Eastern countries. Our team is comprised of native English and native Arabic speakers specialized in online marketing, who work in tandem to provide our clients with the best guidance possible for engaging in commerce with this region. We have extensive experience with the UAE market, and we are constantly updating our research to make sure we are up-to-date on market trends and particularities.


IstiZada’s services


Background research: market and competitors

We know that developing an understanding of the cultural context we are working in is essential to creating a strong campaign. When you choose to work with us, we will conduct extensive research into the specific sector of the UAE market you are targeting, in order to embark on the next portion of our work from the most informed standpoint. This research can help you hone your company’s marketing approach and desired audience before launching your site.


In addition to market research, another key element of our strategy is learning about your company. To make your campaign excel, we will build on what makes your company stand out from the rest. This means getting to know your company’s goals, culture, identity, and values. Through this approach, we’ll be able to begin designing your company’s UAE focused SEO campaign strategy.


Arabic keyword research & analysis

Good keyword choice is quintessential to any strong SEO campaign. We will first look into what keywords are ranking the highest in the UAE for the products or services you are selling. Then, we will use various online tools to select keywords that we think will work best for your campaign. We recognize that this is an ever-changing market, which is why we continuously evaluate our keyword choice and suggest changes as we see necessary.


Arabic keyword page assignment

After choosing keywords for your site, we move to the keyword page assignment. This step is important for ensuring that the right keywords get assigned to the right pages on your site. This will then lead to the appropriate landing pages receiving the desired portion of overall organic search traffic, based on the priority of what you’re selling.


SEO Audit and SEO Development

Before launching your site on the UAE online market, we will conduct an audit of your site’s code to see if there’s anything we can improve before going live. Our goal here is to prioritize pushing live the optimization factors that most impact your SEO as soon as we can, before working on peripheral elements.


Link Research

Along with our comprehensive SEO audit, we also work on link research. Links are an extremely important factor in producing a strong ranking on most search engines, which is why we have crafted an informed link-building process, based on our background research, that allows us to procure the best links for your site. Some SEOs rush this step and buy links, but we know that in the long run, this will only damage your company’s potential for success. An important part of this research process includes identifying your brand’s target audience: the demographic of UAE Internet users who will be most interested in what you’re offering. We then look into where these users spend their time online, and through our understanding of their internet habits, we work on earning links from reputable regional and international websites.


Arabic content (Customized language choice)

This is where IstiZada’s specialized content writers come in. After deciding on who your target customer is within the UAE (it may be a broad audience or very specific), we will work on creating content for your site specifically for these customers. This means that we may be writing content in Arabic with an Emirati-dialect focus, English, or both, all the while working with your target keywords. At IstiZada, our team makes sure to be as up-to-date as possible on current market trends in the UAE, so we know what people are looking for online – right now.


Local website link attraction

An important aspect of a strong SEO campaign is community building. This means that when you work with IstiZada, we work to connect your business to other businesses or sellers who are interested in your brand or services. These connections are important to your SEO campaign because they create more avenues through which interested businesses can link to you, which will increase your natural regional link profile.


UAE-specific ranking and traffic reports

For optimized webpages, IstiZada will conduct reports on how your site is ranking on Google.ae, as well as how its search positioning compares to other sites. Our report will also show you much traffic you are getting from UAE Internet users in both Arabic and English. Gaining insight into your site traffic and your site visitors’ Internet behavior is essential to a successful SEO campaign and will highlight any changes or improvements that can be made to the campaign strategy.


Scope and pricing

IstiZada offers a variety of SEO services to suit your company’s needs. We recognize the need for a custom-made approach, which is why we like to get to know your company and your goals before we get to work on campaign strategy. Contact us today to see if you are a good fit for our SEO services!

Jordan Boshers

Jordan Boshers is the Chief Digital Strategist at IstiZada, a digital agency that helps companies market to Arabs. He has 10+ years of experience running successful digital marketing campaigns in the Arab world. His insights into Arabic SEO helped him grow previously unknown websites to dominate Arabic niches on Google including growing one site from 0 to more than 1 million users monthly. Jordan has consulted for hundreds of companies including helping corporations like Amazon, Berlitz, and Exxon Mobil with their Arabic digital marketing. Learn more here or on LinkedIn.