Kuwait PPC Advertising
Pay Per Click (PPC) advertising is one of the most compelling ways to drive business to your company and reach new audiences at the same time. Since its birth in the 1990s, PPC advertising has evolved to be applicable across geographical lines- and the Middle East is no different. In this article, we’ll take you through an overview of PPC advertising in Kuwait, and show you how IstiZada can help you get the most bang for your buck in the region.
What is PPC advertising?
Before we delve into what the industry looks like in Kuwait, let’s take a step back to clarify what exactly is PPC advertising. In a nutshell, PPC advertising is an ad campaign where ads are placed in places where they will receive high traffic- every time a consumer clicks on the ad, the company placing the ad pays a certain bid. So instead of paying to “rent” online ad space, they pay each time the ad is clicked. Bids vary depending on the revenue each click to the site will drive- if a click will drive high revenue, companies will pay more for better placement. If a click will drive less revenue, the company will bid to pay less.
The most common place you’ll see PPC ads is on google searches, and the biggest provider of PPC advertising placement is Google Ads. Mobile PPC ads are a popular choice as well, for companies targeting smartphone users.
Kuwait: The Target Market
When thinking about doing business in the Middle East, the first places that cross peoples’ minds are Saudi Arabia and the UAE. However, Kuwait has a thriving population that is not to be looked over when doing business in the region. The country is unique in that its population is over 70% expatriates from other Arab countries and around the world.
In addition to its global population makeup, Kuwait is an excellent country for PPC advertising because of its young population. Over 70% of the population is between the ages of 0 and 34, which is a contributing factor in its high smartphone penetration of over 86%. Clearly, this is a country you don’t want to miss in future ad campaigns.
Biggest PPC Advertising Mistakes in Kuwait
Kuwait is an Arabic-speaking country, with a large part of the population speaking Arabic as their first language. Naturally, any truly targeted PPC campaign in Kuwait will have Arabic ads. The process of translating ads, however, is not as simple as Google Translate makes it out to be.
Common Arabic language mistakes in PPC ads in Kuwait include a lack of, or a poorly written “call to action” in the ad, a word like “buy”, “find”, or “shop”, that prompts the consumer with what to do next. These calls to action are key in generating revenue, and they don’t translate as smoothly into the Arabic language as one might think, often resulting in awkward or ineffective ads.
Similarly, ads can often mix up keywords in Arabic with ones that are not so relevant to the campaign. Poorly written or non-engaging headlines that don’t take into account cultural or linguistic norms can drag a campaign down. Beyond just the language, a lack of expertise on strategies known to drive revenue in the region, such as the use of ad extensions, can lead to unsuccessful or disappointing campaigns.
How IstiZada Can Help
Making the foray into advertising in a new territory is scary- it can be hard to know if the effort and funds you’re putting in are going to pay off with tangible revenues. Thankfully, IstiZada offers a number of services to help you succeed with a PPC advertising campaign in Kuwait.
When you work with IstiZada, you work with people who live, know and breathe the Arab world. We have the language fluency to help you avoid the common mistakes listed above, as well as the cultural and contextual knowledge to create specifically targeted ads that will drive results. We’re a team of people with real experience living and doing business in the Middle East, Kuwait included, so our knowledge is tried and tested.
Beyond region-specific knowledge, IstiZada is known for its results-driven strategy. With a dedicated project manager for each campaign, you can be sure that there’s serious attention to detail going into our work, and accountability every step of the way.