Middle East Ad Spend Trends
According to the Northwest University Qatar estimates in their Media Industries in the Middle East 2016, the total ad market in the Middle East was valued at 5.5 billion USD in 2015. While it only accounted for a small percentage of global ad spend in 2015, the market in the Middle East is ripe with opportunities for marketers to expand their advertising. Though the current market structure differs greatly from that of the global market, or even other underdeveloped markets, the MENA region is seeing a gradual shift into the modern era of digital marketing, an area especially pertinent to […]
Arabic Magazine Advertising
Arabic magazines both in print and online have continued to pop up over the past 2 decades throughout the Middle East. In this article we will discuss various aspects of Arabic magazine advertising in the MENA region.
103 Arabic Calls to Action You Should Be Using
Any marketing copywriter for the past century will tell you that calls to action are essential to getting your target audience to respond to your ads. This is true with the Arabic language as well. If you’re not asking Arabic speakers to take some sort of action in response to your ads you are very unlikely to have success with your marketing campaigns. The problem is a great deal of Arabic marketing done today is often either translated directly from English by translators who don’t properly translate the tense of calls to action or alternatively the ads are written directly […]
6 Ways to Increase Arab Sales Online
Any market entry plan should include strategy and tactics for reaching your target audience effectively within that region. How a product is marketed in some regions of the world may be very different from how it should be marketed in the Middle East. In this post we will examine some of the unique ways you should be marketing and selling your products to Arabs. 1. Think Tribe & Family with Arabs Arabs are considered to be collectivists. Collectivists show a high degree of loyalty commitment to their group, family, and tribes. They are committed to their extended family unit […]
Top 10 Arabic Commercial Advertisements in the Middle East
In this post we compiled what we thought were some of the most well done Arabic commercials in the Middle East. Many of these will be entertaining regardless of whether or not you speak Arabic, but we have also include a description of each advertisement and why we thought it was so great. If you have any examples of Arabic commercials you think should be on this list be sure to let us know. Panda Cheese The above Panda cheese commercials are hands down the funniest in this list of Arab country commercials. Each commercial starts with a person […]
6 Common Middle East Online Marketing Mistakes
Online marketing in the Middle East can be extremely rewarding for those who are willing to engage in this rapidly growing region. With many market niches with little to no competition in the region those who invest wisely could see huge returns. Despite this, there are still many mistakes that companies seeking to grow their online presence in the region can make. Some mistakes can decrease a company’s potential return in the region while other mistakes could result in tarnishing a company’s reputation in the region. In this post I will highlight 6 common online marketing mistakes that companies new […]
How to make your website appear on Middle Eastern search engines
Getting your website to rank high in search engines in the Middle East is a common challenge these days. With many viable market opportunities across the Middle East and North Africa online businesses want to take advantage of these opportunities. However, getting visibility in Middle East search engines isn’t as easy as just setting up a well designed website. In this post I will outline some of the major factors that go into determining whether or not a website will show up in the Middle East. ccTLDs As with just about any region of the world a country code top […]
