When seeking to target any region of the world online it is a good idea to have an understanding of which regional search engines you need to target. This is no different when targeting countries in the Middle East. On a whole, the region has an internet penetration rate of over 65%, whereas countries in the Gulf tend to have much higher rates averaging around 92%. These rates are growing each year, as countries continue taking strides in expanding network infrastructure and access.

Unlike many other regions in the world the Middle East does not have an alternative to Google that dominates the region. Despite this there are some important observations to make about Middle East Search Engines that we will go into more detail about here.

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Arab Americans and other multicultural consumers compose a disproportionate share in the United States market. Arab Americans move across the world, carrying parts of their cultural identity with them while assimilating to the host country’s culture. Molding marketing messages to tackle multicultural or bicultural groups in society allows companies to tap into this lucrative market niche. Knowledge of the Arab American culture and ethnic backgrounds is essential to understand how to craft marketing messages to them as an audience, whilst avoiding points of conflict.

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LinkedIn might not be at the top of your list when choosing social media platforms for advertising, but don’t write it off! LinkedIn is massively popular throughout the Middle East and North Africa for professionals and businesses looking to network.
 

 
LinkedIn is a great choice for advertising because the platform has done an excellent job in optimizing it for Arabic-language use. Arabic LinkedIn’s popularity goes hand in hand with the extremely high social media usage rates in the region. Social media penetration rates are on the rise throughout the entire Middle East, led by the Gulf region countries which are all approaching social media penetration rates of nearly 100%. LinkedIn always ranks among the top platforms for usage in Middle Eastern countries, though it is often discounted in advertising campaigns in favor of Facebook or Instagram. Keep reading to learn more about why Arabic LinkedIn is so important and how it can help boost your reach in the region.
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With the biggest e-commerce market in Middle East region, Saudi Arabia holds vast opportunities for those looking to market their products and services in the region. This article will discuss some facets of reaching a Saudi Arabian audience with your search engine optimization efforts. Of course, one article cannot sum up all the strategies for reaching an audience in the KSA, but here we will reveal eight keys to effective SEO in Saudi Arabia.

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