Jordan Boshers is the Chief Digital Strategist at IstiZada, a digital agency that helps companies market to Arabs. He has 12+ years of experience running successful digital marketing campaigns in the Arab world. His insights into Arabic SEO helped him grow previously unknown websites to dominate Arabic niches on Google including growing one site from 0 to more than 2.5 million users monthly. Jordan has consulted for hundreds of companies including helping corporations like Amazon, Berlitz, and Exxon Mobil with their Arabic digital marketing. Learn more here or on LinkedIn.
Ecommerce Trends: Shipping and Fulfillment With more shipping boxes on doorsteps, packages on trucks and products in the air than ever before, the global ecommerce sector is booming – and the Middle East is no exception. According to market trends, more than a quarter of Middle Eastern consumers now shop online every month. 36 percent…
Coffee and coffee shops are an integral part of Middle East culture, with many claiming that the ancient roots of coffee consumption rest in the Arabic-speaking world. A classical Arabic Abd al-Khadir ode to coffee claims it to be “the beverage of the friends of God.” Enter Starbucks, an utterly American Seattle-based coffee chain with…
In this guide, we will give an introduction to the world of the high net worth Arabs and ultra high net worth Arabs. We are concerned with how these individuals have achieved their great wealth, what types of projects, investments, and causes they spend their money on, and what type of foreign investments they are…
What is Influencer Marketing? The strategy of influencer marketing uses a personality or celebrity to promote your brand to a larger audience, some well-known examples include Serena Williams for Gatorade and Jennifer Aniston for Emirates Airline. Hiring celebrities as brand ambassadors has been a successful marketing strategy for some time but as social media gains…
According to the Northwest University Qatar estimates in their Media Industries in the Middle East 2016, the total ad market in the Middle East was valued at 5.5 billion USD in 2015. While it only accounted for a small percentage of global ad spend in 2015, the market in the Middle East is ripe with…
Arabic magazines both in print and online have continued to pop up over the past 2 decades throughout the Middle East. In this article we will discuss various aspects of Arabic magazine advertising in the MENA region.
Any marketing copywriter for the past century will tell you that calls to action are essential to getting your target audience to respond to your ads. This is true with the Arabic language as well. If you’re not asking Arabic speakers to take some sort of action in response to your ads you are very…
Any market entry plan should include strategy and tactics for reaching your target audience effectively within that region. How a product is marketed in some regions of the world may be very different from how it should be marketed in the Middle East. In this post we will examine some of the unique ways you…
Ever since Google came out with their Autocomplete feature in their search results in 2008, people have been fascinated the suggested search queries that populate below the search bar as they type. Google is known to use the most common search queries related to keywords you are typing in to auto populate the suggestion box…
In this post we compiled what we thought were some of the most well done Arabic commercials in the Middle East. Many of these will be entertaining regardless of whether or not you speak Arabic, but we have also include a description of each advertisement and why we thought it was so great. If you…
If you are running PPC campaigns in multiple languages its important to know the character limits for each line within your Google Adwords ad to best utilize the ad space provided to you. However, if you wanted to run an Arabic PPC campaign you might be surprised to find that there is a lot of…
YouTube is exploding with Arab content these days. We wanted to take a look into the most popular comedy channels in the region. We looked at the number of channel views and subscribers to come up with this list of the top ten comedy channels in the MENA region. Three company names kept appearing when…
YouTube has become extremely popular in the Middle East making it a viable channel for reaching large audiences across the region. In this post we will examine the most popular YouTube channels in the Arabic language based off the total number of views each channel has received. It probably goes without saying but it should…
Have you ever been fascinated with the rise of Arab wealth in the past half century? You’re not alone. In this infographic, IstiZada examines some of the most interesting facts about Arab money and wealth. From some of the top Arab billionaires to the amazing things oil money is doing in Arab countries this infographic has…
Online marketing in the Middle East can be extremely rewarding for those who are willing to engage in this rapidly growing region. With many market niches with little to no competition in the region those who invest wisely could see huge returns. Despite this, there are still many mistakes that companies seeking to grow their…
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