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Arabic Youtube Advertising Management

 

 

Although YouTube has largely been turned aside by young consumers over the past decade in favor of social media apps such as Instagram and Tik-Tok, it is still an undeniably valuable advertising platform. In fact, Youtube is one of the only platforms where people still consume long video ads. With the decline of cable TV, the chance to get this type of ad out into the consumer world has decreased, with Youtube taking precedence as the number one spot to do so.

 

Youtube might already seem like a foreign land to you- but what about Youtube advertising in a foreign language, such as Arabic? This article is meant to help you step out into and make the most of this unknown territory. We’ll familiarize you with Youtube advertising, and how this form of advertising works in the Arabic language and culture. We’ll also give you some guidance as to how IstiZada can help with Youtube advertising management, and what services we can provide for your campaigns.

 

How Can You Advertise on Youtube?

There are a ton of options for advertising on Youtube. The first notable option you have is the ability to target your audience- Google and Youtube have collaborated to include data from watchers’ recent google searches in their targeting software, meaning you can target your ads to those watching Youtube based on their recent search history. This strategy is instrumental in making sure your ads reach the right audience.

 

Youtube offers both video and audio ads. Considering audio ads are far cheaper to produce, this could be a good marketing option once you’ve perfected your audio sales techniques.

 

In terms of video ads, you can go a view different routes. Video Discovery Ads are ads that will show up on the Youtube homepage or in search results. In-Stream Ads are ads that play before a video, which watchers sometimes have the option to skip after several seconds of watching. Advertisers only pay per click on these ads. Bumper Ads are brief 6-second ads, non-skippable, that play before a video. Finally, Overlay Ads are ads that show up as banners at the bottom of the video. They usually have an option to be closed.

YouTube MENA

With so many options in ad variety, Youtube is an excellent place to look for starting an effective advertising campaign.

 

How Much Will it Cost?

As is outlined above, there are many different routes you can go for advertising on Youtube. Therefore, costs will vary. However, you can expect to pay between 10 and 30 cents per view for budgeting purposes. Because some ads are Pay-Per-Click, you’ll have to work out your budget, conversion rate, and strategy carefully to ensure great profits.

 

Why Advertise on Youtube

Advertising on Youtube is an excellent choice for getting your ads out to a wide and targeted audience. If you’re looking to market your products to the MENA region, in the Arabic language, this is a great place to start.

 

What’s more, the Middle East loves youtube. Saudi Arabia alone is the world’s biggest user of Youtube, and in Egypt, nearly 80% of millennials use Youtube on a daily basis. With stats like that, you can be sure your ads are getting a lot of reach.

 

How to be Successful in Arabic

It’s not quite as simple as taking your premade English ads and translating them into Arabic versions to put on Youtube. Writing a good Arabic copy can be tricky. The Arabic language isn’t easy to get a handle on, and neither is the culture. Calls to action and subject matter will all need to be modified for cultural and linguistic effectiveness.

 

The Arabic language also has several dialects- you’ll need to pick the correct one for your target audience. Arabs have a great sense of humour, and culturally specific references or jokes in video ads will go a long way to gaining a loyal customer base. Overall, this is not a job for Google translate, but for someone with expertise in the area.

 

IstiZada’s Role

That’s where IstiZada steps in. We have a number of services that can help you make sure your Youtube Advertising strategy is effective.

 

First off, IstiZada consultants are experts in online marketing and lead generation in the Arab world. Because we’re made up of people with a close connection to the MENA region, we know the ins and outs of the customer base and demographics you want to target, and can help you do so efficiently. IstiZada also understands the power of a video, and the importance of packing the punch into a short clip, which is essential for Youtube advertising.

 

But potentially the most potent help we can offer is in our translation services. IstiZada lives and breathes the Arabic language, and can help turn lackluster translations of your content and ads into powerful, conversion-driving advertisements. We also have a variety of technical translators who can take the guess-work out of industry specific translation work.

The world of Youtube advertising is huge, and it can be hard to get started. Working with the experts at IstiZada can help you take advantage of the huge opportunity that Youtube presents in the region.

Jordan Boshers

Jordan Boshers is the Chief Digital Strategist at IstiZada, a digital agency that helps companies market to Arabs. He has 10+ years of experience running successful digital marketing campaigns in the Arab world. His insights into Arabic SEO helped him grow previously unknown websites to dominate Arabic niches on Google including growing one site from 0 to more than 1 million users monthly. Jordan has consulted for hundreds of companies including helping corporations like Amazon, Berlitz, and Exxon Mobil with their Arabic digital marketing. Learn more here or on LinkedIn.