Equally important as keyword research is selecting which pages we will use to target your keywords. Assigning keywords to the correct pages on a site can help us make sure the appropriate landing pages get the desired portion of the overall organic search traffic based on your product or service offer priority. In many cases we may recommend creating new pages to target keywords that don’t match with your existing pages.

We like to think that our keyword research and assignment processes are what set us apart from the competition. The time and strategy we put into these two elements of any Middle East SEO campaign set your company up to succeed.

Creating and hosting well-written Arabic content on your website is key to gaining valuable rankings in search engines. IstiZada, as an Arabic SEO agency, uses specialized Arabic content writers to create unique and engaging content that will not only please the search engines but also your site visitors. We’ve hired hundreds of Arabic writers over the past 10 years, which has helped us refine our content process to produce superior content that is more likely to rank. Once the keyword assignment is complete, we begin to create content around your target keywords. All of our campaigns have ongoing content creation as part of each month’s strategy.

With a clear understanding of your company and your keywords assigned to the correct pages on the site, we are ready to start auditing the code of your website to see what improvements need to be made. We begin with the most important optimization elements and work our way to periphery elements giving us the opportunity to push live the optimization elements that are going to have the biggest impact on your SEO earlier. Once this phase is complete, we move on to the link-related activities and ongoing content creation.

Once our link research is complete, we move into the active work of building community with the individuals and companies online that are interested in your products and/or services. As we build these relationships and provide this audience with valuable content, we give them innovative ways for them to link to you. As the campaign progresses, you should see your natural regional link profile increase.

A website’s position in the search results can vary significantly depending on the location of the person using Google. Depending on which countries you are targeting in the Arab world we can provide country-specific keyword ranking reports so you have the best understanding of how your rankings are improving in the countries that matter to you. We can also provide you with traffic and conversion reports that break down how specific Middle Eastern countries are performing compared to others.