Kuwait SEO Company
Are you interested in tailoring your online marketing strategy for the Kuwait market? You’ve come to the right place! This article will give you an overview of SEO practices in Kuwait and the services IstiZada offers as a Kuwait SEO company.
Kuwait market factors
Kuwait is a very small country – it’s essentially just one big city. Unlike other Gulf countries like the UAE and Qatar, Kuwait does not see a lot of tourism. However, don’t let this fool you into thinking the Kuwait online market isn’t worth tapping into! With a GDP per capita of over USD $38,000 in 2024 and significant oil reserves, Kuwait is an extremely rich country. Due to the lack of local supply, Kuwaitis are more likely to turn to e-commerce than other Arab shoppers. Additionally, larger international e-commerce companies (such as Amazon, for example) do not have a big presence in Kuwait yet, so companies entering the online market enjoy a general lack of competition from other sellers.
IstiZada: A Kuwait SEO Agency
IstiZada’s approach to online marketing is founded on our research on Middle Eastern and Arab cultures. This allows us to advise the companies we work with not only on what is currently in demand in the region but on how to design a marketing approach that is culturally sensitive and appealing to consumers in each specific market. When you work with our Kuwait SEO agency, you will be working with a team of native English and native Arabic-speaking experts with expertise in marketing in the Middle East.
IstiZada’s services
Market and competition research
The first step in our SEO process is getting a feel for your company’s values and goals. This will help us understand what sets you apart from the competition and will guide us in developing your SEO campaign strategy.
Keyword research, analysis, and page assignment
Our research suggests that in order to reach the widest Kuwaiti audience, you should select keywords in both Arabic and English. Likely, the Arabic direct translation for an English keyword won’t share the same ranking, and this is where IstiZada comes in with our research on what keywords rank best in each language.
We will next assign the chosen keywords in both Arabic and English to their corresponding pages on your website. This step ensures that the appropriate landing pages receive the desired portion of the overall search traffic.
SEO Audit and SEO Development
The next step is to conduct an audit of your website’s code to make sure it is optimized for Kuwait-based consumers. We start with the most important optimization elements, and then we move to peripheral elements. This allows us to push live the optimization elements that will have the biggest impact on your SEO first.
Link Research
After the SEO audit, we move to link research, where we search for high authority regional and international websites that would be a good target to attract a link from. Based on this research, we put together a link-building strategy that we execute over the course of the campaign. We focus on attracting earned links that comply with Google’s policies.
Arabic content
High-quality content in Arabic and English is another key ranking factor for websites in Kuwait. IstiZada’s specialized content writers will work to create content that is expertly targeted to your desired customer base. Our team is constantly monitoring market trends in the Middle East, so we know what customers are looking for right now – and how to market it to them in an appealing way.
Kuwait-specific ranking and traffic reports
To monitor your SEO campaign’s progress and identify any changes that should be made to optimize the strategy, IstiZada will conduct reports to see how your site is ranking on Kuwaiti search engines. We will also conduct traffic reports, so we can see how visitors to your site are engaging with your content.
Kuwait: Current SEO landscape
Now that you know more about what services IstiZada offers for a Kuwait-based marketing campaign, let’s take a further look into the current state of all things online and e-commerce in Kuwait. Currently, the internet penetration rate in Kuwait is 99%, with nearly all internet users also active on social media. The most popular social media site is Facebook, followed by Linkedin and Instagram. Social media has been conducive to the rise of e-commerce, as more and more Kuwaitis turn to the internet for their shopping. In 2023, over 60% of people in Kuwait made an online purchase. The current top e-commerce sites in Kuwait are Namshi, U-Buy, and 6th Street, which sell a variety of fashion apparel and other products. Kuwait already has the infrastructure in place to support a thriving online market, so why wait to launch your SEO campaign?
Scope and pricing
IstiZada offers a wide range of SEO services for our clients, no matter the scope of your project. Contact us today to see if you are a good fit for our SEO services!
