Arabic UX Design Consulting
Is your website or app user-friendly for Arab customers and consumers? Is the design, UX and UI established so that Arab users are going to be highly likely to take the desired actions, whether it be make a purchase, sign up, fill out a form, click an ad, or any number of other potential actions?
If your answer to the above questions is you aren’t sure, then we would be delighted to help.
Our Arabic UX & UI Design consulting service is for companies that understand the importance of making a customer’s experience as easy and seamless as possible. Arabs experience the web in a different way than other types of customers and our consulting services are tailored to help you connect with Arabs in a way that drives them towards your desired outcomes.
What makes the Arab world different and why should you spend time optimizing for these users?
Right to left designs and layouts
As you probably already know, Arabs read from right to left instead of left to right, which is how English speakers read. This means that when it comes to Arabic websites and applications the UI needs to be flipped so Arabs can follow the various elements of the website from right to left and top to bottom. This is in essence similar to looking at an English website (LTR) in a mirror. Though this process may sound relatively straight forward you would be surprised how often right to left website conversion results in significant problems with the users experience when not done properly.
Arabic is a language known for its beauty and depth as one of the oldest languages spoken today. That said, due to limited knowledge and understanding of Arabic scripts and fonts impact on usability in the Arab world there are many cases where websites are using Arabic text that is hard to read or understand. It is essential the Arabic fonts used on your website be optimized so the widest array of Arab users can understand it.
Trust & risk aversion
Arabs tend to be much more risk averse than many other cultures around the world, especially when comparing them to American or British consumers. This means that extra attention must be put towards developing trust with Arabs in the design of your website and in it’s user interface.
Calls to action
Though it may not be a traditional part of user experience the content of your website is essential to getting Arab users to take the desired steps towards a particular action. Using the right calls to action in the right places on your website can have a significant impact on it’s ability to drive sales, leads, or some other type of action.
Understanding that you need to get Arabs back to the website multiple times
Due to the risk aversion mentioned above it’s essential to understand that in many cases Arabs won’t convert the very first time they come to your website. Usually Arabs need to have multiple touch points with your website or brand before they are ready to make a purchase. As a result of this, strategies should be put in place in the UI and UX of the website that work towards getting a user to come back multiple times.
Some of the key elements in our Arabic Design Consulting
- Focus on experience in design
- Website Scanning or skimming behavior among Arabs
- Responsive and Mobile site review – Experience on various devices
- Testing and iteration
- Story in the UX
- Psychology and Arab consumer behavior
- White space usage
- Conversion optimization
- Get an understanding of different scenarios with different Arab users
- Additional elements designed for Arabs
Develop a review plan
Discuss your website or App
Determine the need
What’s going to give you the best return?
Review your website or app based on
Right to Left User Experience Best Practices
Insights from working with a variety of client’s websites in the Arab world
Any current trends
The report includes
Issues we’ve found with the level of importance of the issue
Screenshots and snapshots of your website
How to solve the issues we found
Contact us today to learn how we can help you with your Arabic user interface and design.