Oman PPC Advertising
Are you utilizing PPC (Pay-Per Click) advertising for your advertising campaigns in Oman? This type of advertising has been proliferating globally in the last several years. PPC is now a leading and essential type of advertising for businesses across sectors and across the world. Nearly everyone uses a search engine at least once a day- and because PPC ads are located in search queries, they drive fast results.
Because of the global nature of PPC advertising, it can be a useful tool in your business journey through the Middle East, including countries like Oman. However, it’s not as easy as simple cutting and pasting your English ads into Arabic search queries. Like any other advertising strategy, ads must be catered to your audience to be effective, or you might lose more than you gain.
The following article will help you get started with PPC advertising in the MENA (Middle East-North Africa) region and specifically in Oman. It will outline exactly how IstiZada can help you with your Oman PPC campaigns.
What is PPC advertising?
PPC ads are ads that appear when you search for a certain query on Google or another search engine. They come up as ads or sponsored links on the top of your page. PPC ads can also display on social media pages, or along the side of websites as a user scrolls through.
PPC stands for Pay-Per-Click. Here’s how it works: Companies “bid” for ad space on a search query. The bid they make sets out how much they’ll pay for each click on their ad. So companies don’t pay for ad space like in traditional advertising, they pay per click on their ad. While this strategy can drive great results, it can also drive losses if you don’t have enough audience awareness. If clicks on your ad don’t become leads, then you’ll lose money in the long run. Ads have to be effective for their specific audience. Higher bids get better ad space, lower bids get lower ad placement. It’s a careful gamble that IstiZada can help you do right.
Why Advertise in Oman
Oman is a relatively calm and lesser-known country compared to its business hub cousin of the UAE. Nonetheless, Oman has a booming business economy that you don’t want to miss in your advertising campaign.
With a population of nearly 4.7 million, there is plenty of audience in Oman to advertise to. The country’s urban population greatly outweighs it’s rural population, meaning that technology plays a big part in the lives of most of the population age. The median age in Oman is 29, meaning this relatively young population is young enough to be smartphone-fluent, and old enough to be active consumers. With an internet penetration rate of 97% and more mobile connections than people this past year, you can be sure that Oman is a great location to target for an online marketing campaign.
Another aspect of Oman that makes it ideal for a PPC campaign is the number of social media users: reports from 2023 show that 90.5% of Omanis were active on social media this past year. The top sites are Facebook, Twitter, and YouTube, with TikTok and Instagram also increasing in popularity.
What’s more, Oman is considered a perfect gateway to doing business in the Middle East. Like in the rest of the region, the e-commerce market is flourishing. The most popular sectors in Oman’s e-commerce right now are electronics, followed by hobbies and leisure, and then clothing. Also, around 42% of the population are expatriates living and working in Oman, and this is a great way to make connections and get started on your journey doing business in the Arabic speaking world.
Mistakes to Avoid with Oman PPC Advertising
Your two main mistakes with Oman PPC advertising will come down to linguistic awareness and cultural awareness. When it comes to designing your ads themselves, these both come into play. Arabic is a difficult language, and Google Translate simply won’t cut it. We all know how essential wording is in advertising, to drive leads. Poor translations will lead to poor results in your campaigns. Additionally, poor cultural awareness can lead to mistakenly using a cultural faux-paw in your ad, and ruining your reputation in the country. Content on the internet in Oman needs to be considerate and respectful of Islamic culture, and content that is not appropriate will likely be censored. A mistake like that is hard to come back from.
When it comes to placing your bids, cultural awareness is also very important to know which audiences will be receptive to which ads. All cultures have different variations on trends and tendencies. When people aren’t aware of these trends, they can place excellent ads in ineffective searches, rendering them useless and a waste of money. Always remember- know your audience!
IstiZada’s Role
IstiZada is here to smooth your transition to advertising in Oman all-around. The above concerns can be difficult to navigate, especially if you’re not overly familiar with the region, language, or culture. We provide a variety of services to aid you in designing and starting your Oman PPC ad campaigns.
We are at the top of the ladder when it comes to understanding the business world in the Middle East, Oman included. region. We live and breathe the Middle East- most of our team is from there or has lived there. That experience comes with the kind of knowledge you can’t get from a book or an article. Furthermore, we have the language skills to get you where you need to be in your ads, and experience with ad copy and keywords specifically in Arabic.
Above all, our team is addicted to real, tangible results, and will do whatever it takes to get your business there. Our consultants are goal oriented, and not afraid to make changes to drive better results. Don’t miss out on the opportunity to advertise through Oman PPC advertising. Contact us today to learn more about how we can help.
