Middle East Education Marketing Services
Attract More Students from the Middle East to Your Institution
Are you looking to increase international student enrollment from the Middle East? IstiZada specializes in helping universities, colleges, and education providers attract high-value students from the Arab countries through culturally tailored digital marketing. Whether you’re located in the U.S., UK, Canada, or elsewhere, we can help you reach students from GCC nations like Saudi Arabia, the UAE, and Kuwait—as well as broader Middle Eastern regions including Jordan, Iraq, Egypt, and Lebanon.
How IstiZada Helps You Reach Middle Eastern Students
IstiZada is a specialized Middle East education marketing agency. For over a decade, we’ve helped clients grow their student population from the Arab World using targeted Arabic and English campaigns. From ad creation to landing page optimization, we develop digital strategies that speak to Arab students and their families in a culturally relevant way.
Whether you want to promote specific degree programs, showcase campus life, or highlight ease of enrollment, we build custom campaigns that deliver results.
Who We Work With
- Universities and Colleges (Public & Private)
- ESL and English Language Programs
- Online Degree Programs
- Technical and Vocational Institutes
What Makes Us Different
- We specialize in marketing exclusively to Arab audiences
- We’ve generated thousands of qualified education leads from the region
- 100% of our marketing team are Arabic speakers
- We know what matters to Middle Eastern students and their families
- We build culturally relevant campaigns in both Arabic and English
- Proven track record working with both large universities and niche programs
Why Students from the Middle East Are Valuable to Your Institution
- They pay full tuition: Many students from the Middle East are funded by their governments or wealthy families, often through programs like Saudi Arabia’s King Abdullah Scholarship Fund.
- They choose on-campus housing: This increases institutional revenue beyond tuition.
- They aren’t name-obsessed: Many are more interested in accreditation and country reputation than school rankings.
- They are respectful and easy to support: Middle Eastern students tend to be polite, low-maintenance, and appreciative of international student support services.
- They refer others: A few successful enrollments often lead to many referrals within their communities.
What Middle Eastern Students Look for in a School
- Accreditation & Degree Recognition: Credentials that are respected back home
- Simplicity of Enrollment: Clear application processes, visa assistance, and dedicated international offices
- Safe, Comfortable Location: Even small cities or cold climates can be appealing if marketed well
- Career Preparation: Strong job placement, internships, and skill-based programs
- Social Proof: Testimonials from other international or Middle Eastern students go a long way
Popular Degree Programs for Students from the Middle East
- English Language Preparation (ESL)
- Engineering and Architecture
- Computer Science and IT
- Business and Management
- Medical and Allied Health Programs
- Science and Technology
Did You Know?
- Nearly two-thirds of international students in the U.S. are enrolled in just 200 universities.
- Students from the Middle East currently make up ~10% of international students in the U.S.
- Saudi Arabia alone has sent over 16,000 students annually to the U.S. in recent years.
Let’s Help You Grow Your Enrollment from the Middle East
If you’re ready to attract more students from Saudi Arabia, the UAE, Qatar, Egypt, and beyond, IstiZada is ready to help. Contact us today to build a marketing strategy that brings more Middle Eastern students to your institution.
