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Dubai PPC Advertising


Are you interested in increasing your sales through Dubai PPC campaigns in Arabic & English? You’ve come to the right place, where we outline for you the keys to successful Google ads campaigns in Dubai.


PPC Advertising

PPC advertising is an excellent way to grow your sales and consumer base, but it can come off as a bit unconventional if you’re not familiar with it. The difference between PPC advertising and regular advertising is that you don’t pay for the advertising space, you pay for the amount of clicks received on your ad.


Entities place bids on the ad space- the more frequently trafficked the space, the higher the bid. Bids determine how much you pay for clicks on your ad. The upside of PPC advertising is the amazing ad placement- on Google search pages in response to a certain query, which means that your product or business will be advertised directly to people who are already searching for it.


However, you have to come up with a bid that will allow you to be placed in a high enough traffic area to get enough profit from the clicks on your ad to cover the cost of your bid. This can be a balancing act. In general, PPC advertising requires specialized knowledge on consumer demographics and trends to ensure it’s lucrative, but when done right, it can be a game-changer.


Why Dubai PPC?

Dubai is a perfect place to target your PPC ads. Holding a population of 3.6 million, Dubai is the capital city of one of the 7 United Arab Emirates, the Emirate of Dubai. It is also the most world-renowned city in the UAE, famous for its wealth, nightlife, architecture, and all-around consumerist economy- which makes it the perfect place to advertise your products and services.


Dubai has a largely expatriate population. 85% of the population are expats- coming for business from countries like India, Bangladesh, and Pakistan, as well as other Arab countries. Smartphone penetration is extremely high, at 97.6%, which makes it a great place to advertise. Given this, it is essential to optimize PPC ads for mobile view. IstiZada is here to help, making sure that your ads look just as appealing from a smartphone as from a desktop computer.

Dubai PPC ads

There are a couple of key factors to keep in mind when designing a Dubai PPC campaign. First of all, AI has made a quick but important impact on the world of PPC advertising, and for Dubai PPC, AI can and should be used to optimize bids and overall campaign performance. Another factor to consider is the importance of social media in the entire Middle East region and Dubai in particular, and use this to your advantage. Integrating your PPC marketing strategy into social media channels is a great way to increase conversion rates. Some of the most popular channels to include in Whatsapp, Instagram, and Tiktok.


Common Errors

Even though Dubai is a great place to advertise, there are a lot of common mistakes that need to be avoided when designing a PPC ad campaign to ensure it will be successful. Most of these mistakes come from language translation.


Arabic is the main language of the UAE, so you’ll be designing your ads in Arabic as well as English. But it’s not as simple as plugging your text into google translate. Keywords in English may not translate exactly to keywords in Arabic. The same goes for call-to-action terms and headlines. These components of an ad are extremely important to drive revenue from clicks- poorly worded ads won’t bring results.


Similarly, even though Dubai has imported some American culture, specific cultural knowledge is important to make sure your ads are targeted to the right audience and placed in the correct searches. Research can help, but it’s more helpful to consult with someone who knows the culture and trends inside out.


IstiZada and your PPC Advertising Campaign

Where you may find gaps in your cultural or linguistic knowledge, IstiZada is here to help. Consultants at IstiZada live and work in the Middle East. They possess the linguistic know-how to help you design your ads in the most effective way possible, with targeted and appropriate Arabic vocabulary. They’re also on top of consumer trends in the region- knowledge that will be helpful to you in placing bids for ad space on various queries and designing those ads to drive the most revenue possible.


At IstiZada, cultural and linguistic expertise is combined with industry-specific training. Working with our team on your campaign, you can be sure to employ a results-driven strategy and dedicated project manager for every campaign. Taking the leap into a new Dubai-focused PPC campaign can be scary, but it doesn’t have to be. IstiZada can help you out with accountability every step of the way.

Jordan Boshers

Jordan Boshers is the Chief Digital Strategist at IstiZada, a digital agency that helps companies market to Arabs. He has 10+ years of experience running successful digital marketing campaigns in the Arab world. His insights into Arabic SEO helped him grow previously unknown websites to dominate Arabic niches on Google including growing one site from 0 to more than 1 million users monthly. Jordan has consulted for hundreds of companies including helping corporations like Amazon, Berlitz, and Exxon Mobil with their Arabic digital marketing. Learn more here or on LinkedIn.