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Dubai PPC Advertising

 

Want to work on PPC advertising for your products or business in Dubai? Check out this article for handy information, tips, and specialized knowledge that can help you organize a successful PPC advertising campaign in this massive city.

 

PPC Advertising

PPC advertising is an excellent way to grow your sales and consumer base, but it can come off as a bit unconventional if you’re not familiar with it. The difference between PPC advertising and regular advertising is that you don’t pay for the advertising space, you pay for the amount of clicks received on your ad.

 

Entities place bids on the ad space- the more frequently trafficked the space, the higher the bid. Bids determine how much you pay for click on your ad. The upside of PPC advertising is the amazing ad placement- on google search pages in response to a certain query, which means that your product or business will be advertised directly to people who are already searching for it.

 

However, you have to come up with a bid that will allow you to be placed in a high enough traffic area to get enough profit from the clicks on your ad to cover the cost of your bid. This can be a balancing act. In general, PPC advertising requires specialized knowledge on consumer demographics and trends to ensure it’s lucrative, but when done right it can be a game-changer.

 

Why Dubai?

Dubai is a perfect place to target your PPC ads. Holding a population of 2.9 million, Dubai city is the capital city of one of the 7 United Arab Emirates, the Emirate of Dubai. It is also probably the most world-renowned city in the UAE, famous for its wealth, nightlife, architecture, and all-around consumerist economy- which makes it the perfect place to advertise for your business.

 

Dubai has a largely expatriate population. 85% of the population are expats- coming for business from countries like India, Bangladesh, and Pakistan, as well as other Arab countries. Smartphone penetration is extremely high, at 97.6%, which makes it a great place to advertise.

 

Common Errors

Even though Dubai is a great place to advertise, there are a lot of common mistakes that need to be avoided when designing a PPC ad campaign to ensure it will be successful. Most of these mistakes come from language translation.

 

Arabic is the main language of the UAE, so you’ll be designing your ads in Arabic as well as English. But it’s not as simple as plugging your text into google translate. Keywords in English may not translate exactly to keywords in Arabic. The same goes for call to action terms and headlines. These components of an ad are extremely important to drive revenue from clicks- poorly worded ads won’t bring results.

 

Similarly, even though Dubai has imported some American culture, specific cultural knowledge is important to make sure your ads are targeted to the right audience and placed in the correct searches. Research can help, but it’s more helpful to consult with someone who knows the culture and trends inside out.

 

IstiZada and your PPC Advertising Campaign

Where you may find gaps in your cultural or linguistic knowledge, IstiZada is here to help. Consultants at IstiZada have lived and worked in the Middle East. They possess the linguistic know-how to help you design your ads in the most effective way possible, with targeted and appropriate Arabic vocabulary. They’re also on top of consumer trends in the region- knowledge that will be helpful to you in placing bids for ad space on various queries, and designing those ads to drive the most revenue possible.

 

At IstiZada, cultural and linguistic expertise is combined with industry specific training. Working with our team on your campaign, you can be sure to employ results-driven strategy, and dedicated service with a project manager for every campaign. Taking the leap into a new PPC campaign, especially in unknown territory, can be scary, but it doesn’t have to be. IstiZada can help you out with accountability every step of the way.

Jordan Boshers

Jordan Boshers is the Chief Digital Strategist at IstiZada, a digital agency that helps companies market to Arabs. He has 10+ years of experience running successful digital marketing campaigns in the Arab world. His insights into Arabic SEO helped him grow previously unknown websites to dominate Arabic niches on Google including growing one site from 0 to more than 1 million users monthly. Jordan has consulted for hundreds of companies including helping corporations like Amazon, Berlitz, and Exxon Mobil with their Arabic digital marketing. Learn more here or on LinkedIn.