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Pay per click marketing is changing at a pace we haven’t seen before in the Arab world. Below we will explore some of the key changes taking place in the world of Arabic pay per click advertising.
When I first launched an Arabic digital marketing agency nearly seven years ago, there was almost non-existent competition for Arabic keywords in Google paid search. At the time, even the most competitive industries didn’t have Arabic ads on the first page of a Google result for a specific keyword. Much has changed since then. Many industries and verticals now have Arabic keywords that trigger a full page of Arabic ads, and there will be far more in 2022 as the market has awoken to the opportunity. (more…)
Holidays in the Middle East, just like in other countries around the world, are important times for businesses to bring their A+ marketing games. One of the most notable holidays in the Arab world is the United Arab Emirates’ National Day, and is critical for anyone who does business in the country to know. This important national holiday is associated with heightened purchasing habits, resulting in tremendous business opportunities across the country, so marketers must understand how to effectively position their businesses to best take advantage.
Welcome to the internet’s most comprehensive English language marketing guide about this holiday. To help you optimize your UAE National Day marketing efforts, we provide in-depth background information, must-do steps, and mistakes to avoid.
Saudi Arabia is a booming online market in the Middle East with a vast opportunity for those looking to market their products and services in the region. This article will discuss some of the facets of reaching a Saudi Arabian audience with your search engine optimization efforts. Of course one article may not sum up all the strategies for reaching an audience in the KSA but here we will go into 6 keys to Saudi Arabia SEO.
In light of the fact that I have found it difficult to find an online resource that provides multi-lingual Internet marketers with Arabic translations of commonly used SEO terms I went ahead created such a glossary in this blog post. Since the SEO industry is still relatively young in the Middle East some who read this post may use other SEO jargon not listed here or may have alternate Arabic translations or definitions for the vocabulary below. This list is a work in progress, so your suggestions are welcome in the comment section below in English or in Arabic. Also, new jargon comes into use on at least a yearly basis, so if you see a new term missing from this list be sure to post let me know. (more…)