SEO in Saudi Arabia in 2024
With the biggest e-commerce market in Middle East region, Saudi Arabia holds vast opportunities for those looking to market their products and services in the region. This article will discuss some facets of reaching a Saudi Arabian audience with your search engine optimization efforts. Of course, one article cannot sum up all the strategies for reaching an audience in the KSA, but here we will reveal eight keys to effective SEO in Saudi Arabia.
Arabic PPC in 2024 – What you need to know
Pay per click marketing is changing at a pace we haven’t seen before in the Arab world. Below we will explore some of the key changes taking place in the world of Arabic pay per click advertising. More Competition When I first launched an Arabic digital marketing agency nearly 12 years ago, there was almost non-existent competition for Arabic keywords in Google paid search. At the time, even the most competitive industries didn’t have Arabic ads on the first page of a Google result for a specific keyword. Much has changed since then. Many industries and verticals now […]
UAE National Day Marketing
Holidays in the Middle East, just like in other countries around the world, are important times for businesses to bring their A+ marketing games. One of the most notable holidays in the Arab world is the United Arab Emirates’ National Day, and is critical for anyone who does business in the country to know. This important national holiday is associated with heightened purchasing habits, resulting in tremendous business opportunities across the country, so marketers must understand how to effectively position their businesses to best take advantage. Welcome to the internet’s most comprehensive English language marketing guide about this holiday. […]
Middle East Ad Spend Trends
According to the Northwest University Qatar estimates in their Media Industries in the Middle East 2016, the total ad market in the Middle East was valued at 5.5 billion USD in 2015. While it only accounted for a small percentage of global ad spend in 2015, the market in the Middle East is ripe with opportunities for marketers to expand their advertising. Though the current market structure differs greatly from that of the global market, or even other underdeveloped markets, the MENA region is seeing a gradual shift into the modern era of digital marketing, an area especially pertinent to […]
Arabic Character Limits for Adwords Ads
If you are running PPC campaigns in multiple languages its important to know the character limits for each line within your Google Adwords ad to best utilize the ad space provided to you. However, if you wanted to run an Arabic PPC campaign you might be surprised to find that there is a lot of conflicting information on the web about character limits for Arabic ad texts. Many websites that discuss this topic reference information that is out dated or inaccurate. These sites appear to state that your ad title should be 12 characters and each line of the ad […]
6 Common Middle East Online Marketing Mistakes
Online marketing in the Middle East can be extremely rewarding for those who are willing to engage in this rapidly growing region. With many market niches with little to no competition in the region those who invest wisely could see huge returns. Despite this, there are still many mistakes that companies seeking to grow their online presence in the region can make. Some mistakes can decrease a company’s potential return in the region while other mistakes could result in tarnishing a company’s reputation in the region. In this post I will highlight 6 common online marketing mistakes that companies new […]
How to make your website appear on Middle Eastern search engines
Getting your website to rank high in search engines in the Middle East is a common challenge these days. With many viable market opportunities across the Middle East and North Africa online businesses want to take advantage of these opportunities. However, getting visibility in Middle East search engines isn’t as easy as just setting up a well designed website. In this post I will outline some of the major factors that go into determining whether or not a website will show up in the Middle East. ccTLDs As with just about any region of the world a country code top […]
Arabic keyword filtering in Google Analytics
If you are anything like me you have struggled to find a clear way to view Google analytics data for just Arabic traffic. In this post I will explain one method I use to get a better picture of the Arabic traffic coming to the sites I work on. First though, allow me explain a common way many look to find Arabic traffic. Those familiar with Google Analytics are aware that within the Audience Demographics section of the GA dashboard you can view visitor language statistics. When you drill down into that section you see the Language dashboard that looks […]
Cash on delivery – Ecommerce in the Middle East
The Middle East has been a late bloomer when it comes to the arena of e-commerce but innovative payment methods like cash on delivery (COD) are opening up the region to growth in E-commerce revenues. Given that many consumers in the Middle East don’t have or use credit cards, COD in the Middle East has become a popular payment method that allows Arab consumers to buy products online. Cash on delivery isn’t new in the Middle East as many traditional retailers and shipping services have accepted this form of payment for decades if not centuries. What is new is the […]
