If you are interested in targeting your real estate marketing campaign towards Arabs, you’ve come to the right place. IstiZada has years of experience in the Arabic-language marketing world, and we have worked with companies to launch marketing campaigns throughout the entire Middle East region. Whether you are targeting the whole region, or just a specific demographic of Arabic-speakers, we offer the services to suit your needs.
Why focus on Arabs?
Economic Opportunity
There are many reasons why companies choose to target marketing campaigns towards Arab consumers, and one of the most significant factors is wealth. Countries in the Gulf region tend to be extremely wealthy, with high GDPs per capita and low tax rates. Real estate is one of the top growing sectors in the strong Gulf economies: in just Saudi Arabia, the market value of real estate is expected to reach USD $2.27tn by the end of 2024. In terms of what kinds of properties sell best, wealthy Arabs tend to prefer luxury real estate options thus increasing economic opportunities for a savvy marketer.
Strong Customer Base
Arabs tend to be loyal clients and by providing a positive experience, it is highly likely that you can retain your customers and depend on their continued business. When you develop a business relationship with Arabs, you can also rest assured that you will benefit from increased brand reach simply thanks to word of mouth referrals. In many Arab cultures, personal experiences and personal recommendations are given the utmost weight when making business decisions, so prioritizing building and retaining good client relationships is a great way to boost your success in the region.
Arabic Real Estate Marketing Services
Now that you have an idea about the benefits of an Arab-focused marketing campaign, let’s look at what services IstiZada can offer you to take your real estate marketing strategy to new heights.
Arabic Web design and development
Depending on what stage you are in your campaign process, you may need complete design and development of a web page for your business. IstiZada can help you craft a site that appeals to your target audience. We also provide content writing services in Arabic, English, or both.
Arabic SEO
SEO is an integral part of any online marketing campaign. Our Arabic-language SEO experts will optimize your site by identifying the best real estate keywords for your campaign. As a part of this process, we also take advantage of our contacts in the region to build and maintain leads that will help increase your brand’s local reach.
Arabic PPC
You may choose to launch PPC ads which are beneficial for driving traffic directly to your site. Our team will research ad placement and keyword choice to maximize cost efficiency of PPC ads.
Social Media & Email Marketing
Social media is extremely popular throughout the entire Middle East, especially with Arabs in the Gulf region who are increasingly turning to platforms like Instagram, Facebook, and TikTok for their shopping. A real estate marketing campaign should not miss out on the opportunities social media has to offer: we will research and design the most effective way to Arab clients to your business through a variety of social media advertising tactics. We also offer email marketing services, which remains an effective way to maintain more formal business relationships and contact new leads.
Monitoring & Evaluation
Throughout all stages of your campaign, we continuously analyze performance statistics and act quickly to make any changes needed to ensure the best results for your brand. We clearly communicate all performance metrics with your company, and audit our marketing strategy regularly to make sure that your ads are performing well and driving up conversion rates. Throughout this process, we prioritize open communication between our team and your business as we work together to optimize the campaign.
Why choose IstiZada?
Our portfolio speaks for itself – we have helped hundreds of clients launch marketing campaigns in the Middle East and our success is driven by the fact that we are completely focused on all things Arab. Our team is made up of Native Arabic and Native English speaking digital marketing experts who have lived and worked in the Middle East. We are always up to date on current market trends in the region, and we have the cultural and linguistic know-how to make your content appealing to an Arab audience in the Middle East.
Working with IstiZada
At IstiZada, we like to begin all new employment collaborations by getting to know your company’s culture and vision. This helps us as we embark on the design and copywriting phase of our work, in which we will highlight your brand through appealing Arabic-language marketing materials. We will assign you a dedicated project manager that will remain with you throughout the marketing campaign cycle.
Conclusion
Real estate is booming in the Middle East. The market is rife with opportunities, and with a properly targeted marketing strategy, you can reach a very wealthy Middle Eastern audience that is interested in what you have to offer. We work with a wide range of clients and project types, so contact us today to learn if our services would be a good fit for you.
