Saudi Arabia SEO Company
Are you interested in increasing your brand’s visibility in the Saudi Arabian online market? You’ve come to the right place! By choosing to work with a Saudi Arabia SEO Company, you will benefit from our experience in Arabic SEO and our knowledge of KSA consumer trends and cultural values that will be essential to helping you rank in Google Arabic.
Saudi Arabia SEO in 2024
To make the most of the opportunities provided by the booming online market in Saudi Arabia (KSA), you should target your strategy to the particularities of the market. The Arabic language is essential in reaching a Saudi Arabian audience of all demographics. However, our research shows a preference for bilingual (Arabic and English) content on the Internet, especially among the more wealthy. Another important factor to consider with language is that over 40% of Saudi’s population are foreign nationals, so while many may also speak Arabic, other languages can be useful if you are specifically targeting that demographic. Companies interested in KSA SEO should also be aware of online censorship, which is becoming increasingly sophisticated. You need to ensure your website does not contain content that will cause it to get censored and result in users being unable to access the site. Another thing to note is that should you choose to adopt a KSA-specific domain name (.com.sa), some Saudi domains have restrictions that prevent businesses without a physical presence in the country to register.
IstiZada: a Saudi SEO agency
The best way to optimize your website for the Saudia Arabian market is by developing a custom-made strategy for your target audience. IstiZada has in-depth knowledge of both SEO practices and the Arabic language, specifically the Saudi Arabian dialect, which will be essential to creating appealing content for KSA-based consumers. Our team of native English and native Arabic speakers specializing in online marketing will provide your company with the guidance needed to develop a site that ranks highly in KSA.
Saudi Arabia: Your target audience
As we mentioned above, Saudi Arabia is home to a diverse population of 37.2 million residents, nearly half of whom are expats from countries all over the globe. There is a notably high South Asian population in Saudi Arabia, which contributes to the importance of English language use as well as Arabic for a Saudi-based marketing campaign. Around 85% of people in Saudi Arabia live in urban centers, and there is currently an internet penetration rate of 99%. Saudi Arabia is also a leader in the Middle East e-commerce boom, being one of three countries in the region to have access to Amazon – under the domain Amazon.sa. A well-researched online marketing campaign can generate success: read on to learn how we can help you optimize your Saudi SEO strategy!
Saudi Arabia SEO: IstiZada’s services
Market research
At IstiZada, we are always eager to learn as much as possible about the contexts we work in. From fashion to electronics to groceries, Saudi Arabian e-commerce is thriving and growing year by year, creating exciting opportunities for international brands and businesses looking to sell their products in the Saudi market. We know that Saudi Arabia has a vast range of consumers from different sociocultural backgrounds, and our research on this consumer base will help you decide on your company’s target market. We are continually working to understand the search behavior of potential clients in KSA, and through this research, we can identify the best opportunities for your company.
Competitor research
We want to develop the strongest possible marketing strategy for your website’s launch into the KSA market. We will first spend time getting to know your company and your goals. In our approach, we like to understand your company’s identity and values, as well as your company’s culture. We want to know how your company stands out from competitors, to best play off your strengths and build a successful online Saudi Arabia-focused campaign.
Arabic keyword research & analysis
Choosing the right keywords is what makes the difference between a strong and weak campaign, so we do not take this process lightly at IstiZada. Through research using a range of online tools, we will identify the keywords that will be the best for your Saudi Arabia SEO campaign. As we work with you, we will continually check on our keyword choice to optimize it, making changes as necessary.
Arabic keyword page assignment
Just as important as keyword research is choosing the pages to use for targeting your keywords. Assigning keywords to the right pages on a site can help us ensure that the appropriate landing pages get the desired portion of overall organic search traffic based on the priority of your product. These are the core of a strong Saudi Arabia SEO campaign, and the time we devote to developing the best strategy to fit your company’s goals is what sets us apart from the competition.
SEO Audit and SEO Development
The next step in preparing your company for its launch on the KSA online market is conducting an audit of your website code to identify improvements we can make. Our goal is to push live optimization elements that will have the biggest effect on your SEO as soon as possible, and then shift our focus to the peripheral elements. Though it might not be the first thing that comes to mind for SEO strategy, keeping contact and location details accurate and consistent on your site is essential for strong local search visibility. If your business has a physical store in Saudi Arabia, this means making sure it is listed on all online map services, and even if you do not have a store, keeping an active phone number for customer service is a great way to improve your brand’s credibility with customers.
Link Research
After conducting our SEO audit we proceed to link research: links are the single strongest ranking factor for most search engines, especially in KSA. We developed an informed link-building process that is based on background research into how to procure the best links for your website, as opposed to buying cheap links from directories as some SEOs do. Our research process involves identifying not only the segment of KSA Internet users who will be interested in your brand but also where they spend their time online. By understanding your target customer base’s internet habits, we can effectively interest them in your website through channels they already use.
Arabic content (Saudi Dialect focus)
We will help you create content that is most in demand right now among your KSA consumer base. Working with your target keywords, IstiZada’s specialized Arabic content writers will develop content using the Saudi Arabian dialect of Arabic to appeal to this specific market. Our campaign strategies are continuously evaluated and updated to make sure all content is up-to-date and in line with current market trends.
Local website link attraction
One of our goals when working with Saudi Arabia SEO is finding creative ways to connect your business to individuals and companies online that are interested in what you’re selling. In establishing a community network, we can give these interested parties ways to link to you, therefore increasing your natural regional link profile.
Saudi-specific ranking and traffic reports
A benefit of targeting your campaign to the Saudi Arabian market is the general lack of competition in many industries in the Arabic language and specifically the Saudi dialect. This means that keywords can rank easier, and it allows your business to approach keyword choice from different angles: high search volume as well as searcher intent.
Social Media SEO
Why limit your Saudi SEO campaign to just traditional search engine-based optimization? Expand your brand’s reach even more through social media SEO, which essentially means optimizing your social media posts to rank higher within each specific application’s search results. Statistics from 2024 tell us that over 94% of the Saudi population that accesses the internet is active on at least one social media site. WhatsApp consistently ranks as the top social media site, followed by Instagram, Snapchat, TikTok, X, Telegram, then Facebook. It is interesting to know that Facebook now ranks as 6th most popular site, whereas in previous years it has been the most popular site.
On top of that, over 60% of Saudi Internet users aged between 16-64 cite that social media is the first place they look when they want to buy something. In terms of brand discovery, social media ranks just behind traditional search engines: 29% discover new brands via social media compared to 32% via search engines. Branching into social media SEO is a great way to maximize conversion rates by appealing to the wide demographics that use social media on a daily basis.
Scope and pricing
IstiZada offers a wide range of Arabic SEO services for a wide range of client profiles. We know that with SEO one size certainly does not fit all, which is why we are eager to get to know the specific needs of your company before developing our strategy. See if you are a good fit for our SEO services by contacting us today.
