Arabic Amazon Marketing Management
Are you looking to expand your brand’s reach on Amazon to Arab countries? IstiZada is here for you! Our expertise in marketing to Arabic-speaking consumers and our tailor-made approach will set you up for success in the realm of Arabic Amazon marketing.
E-Commerce is booming in the Middle East, and Amazon is one of the top choices for online shoppers in the region. Since 2019, Amazon has opened operations in the United Arab Emirates, Saudi Arabia, and Egypt. At this rate, we can safely expect the country list to keep growing as more and more Arabs in the Middle East turn to the Internet for their shopping. Given this trend, now is a great time for US and European-based brands to dive into this market and reach new clients with culturally informed and targeted advertisement strategies.
Types of Arabic Amazon Marketing We Help With
Arabic SEO on Amazon
Our specialized SEO approaches will help your brand and product pages rank in Arabic search results on Amazon throughout the region. We will work with you every step of the way as we optimize your Amazon pages for the best results among Arabic-speaking customers. We offer custom content design, keyword research, and competitor analysis all focused on improving your brand’s presence on Arabic Amazon.
Arabic PPC Ads
IstiZada’s extensive knowledge of Arabic-speaking online markets will help you sell your products to buyers on Amazon in the Middle East. Our English and Arabic-speaking ad experts will create targeted search and display ad campaigns aimed at increasing your sales and visibility on the platform.
We are well acquainted with the unique challenges involved with PPC marketing in the Middle East: internet usage often occurs at different times of the day than in Western countries, keywords will vary by country, and many Arab users that are new to Amazon tend to interact with ads without the intention of purchasing products. Instead of getting bogged down by the challenges, we will help your brand make the most of the opportunities in this new market.
Arabic ads for headphones from Amazon Saudi Arabia
Brand Page Optimization
We know that keeping up an active and consistent presence on the Amazon marketplace is essential to your brand’s success. Creating a listing for your brand on Amazon is like building your own mini store – this is where IstiZada comes in to help you craft the most appealing interface and design for your target customers, in this case, Arabic speakers in the Middle East. From keyword choice, product images, and product titles to pricing, we will use our knowledge of this market to maximize consumer interaction with your brand on Amazon effectively.
Anker Innovations’ brand page and banner feature bilingual text on Amazon Saudi Arabia
Why choose IstiZada for your Arabic Amazon Marketing Needs?
Results focused services
We offer a range of services specific to Amazon marketing management in Arabic, specifically designed to increase your sales among Arabs. Our techniques are tried and true, making us a top choice for international e-commerce companies seeking marketing help in the Arabic market.
Hyperfocused on the Arab World
Our only focus at IstiZada is reaching the Arab world. Our diverse team is comprised of English and native Arabic speakers located throughout the US and the Middle East, and since our inception, we have been dedicated to understanding different Arab demographics and their online behavior. Our experience in this corner of the market is unparalleled – and we focus on the metrics really matter for your brand: conversion, sales, and leads.
Dedicated Project Management
When you work with IstiZada for your Arabic Amazon marketing management, you will be paired with a dedicated project manager with the know-how to run your brand’s specific campaign. Your project manager will be able to provide you with all the insight you need on marketing in the Middle East in order to best support your company and your goals.
Benefits of the Arabic-Language Amazon Market
Fewer Rules
At this stage, there is currently less review and oversight of Arabic ads on Amazon as opposed to English-language ads, given that Amazon has only launched in Arabic-speaking countries in the past couple of years. Marketers should use this to their advantage, as oftentimes ads in Arabic on Amazon will enjoy more flexibility in terms of keyword choice and have a lower risk of being removed.
Less Competition, More Opportunities!
The shift to E-Commerce in the Middle East is starting to boom right now with the arrival of companies like Shein and AliExpress. Amazon is still relatively new in the Arabic market and has seen great success so far in the three Arabic-speaking countries it is currently operating in. However, many Western-based brands have yet to explore this new Amazon market, leaving many opportunities for companies to expand their reach and enjoy great success – with the right sales approach, targeted to consumer demand!
Amazon-Arabic Country Profiles
United Arab Emirates (UAE)
The UAE was the first country to benefit from the launch of Arabic Amazon as Amazon.ae in 2019 after it bought out Arabic e-commerce giant Souq.com. Since its launch, Amazon UAE has been very successful granted the perks it offers: the ability for customers to pay in local currency via credit card or by cash on arrival of the merchandise, quick delivery, and Arabic-language listings. Currently, Amazon UAE is the biggest player in the UAE E-Commerce market. Amazon UAE, Amazon Saudi Arabia, and Amazon Egypt operate bilingually in both English and Arabic.
Amazon UAE Homepage
Saudi Arabia
Amazon expanded to Saudi Arabia in 2020, again after buying out Souq.com. The Amazon Saudi Arabia marketplace (as Amazon.sa) is independent of the Amazon UAE marketplace and has quickly flourished among Saudis enjoying the ease of online shopping. Similarly to the UAE, Amazon has been very successful in Saudi Arabia, and has even launched an Arabic Saudi-dialect-speaking version of Alexa!
Amazon Saudi Arabia home page
Egypt
Similar to Amazon UAE and Amazon Saudi Arabia, Amazon Egypt (Amazon.eg) launched in 2021 after Amazon’s acquisition of Souq.com The market for E-Commerce in Egypt is huge, being home to the largest number of internet users in the Middle East region. Like the other two Arab countries in which Amazon operates, Amazon Egypt boasts a wide infrastructural in-country network of employees and fulfillment centers.
Amazon Egypt home page
Conclusion
If you’re ready to take your brand to the Arabic Amazon Marketplace, you’ve come to the right place. IstiZada has the demonstrated experience in the specialized field of Arab-focused marketing to support your company throughout the process. Our team will work closely with you to make the most of the opportunities presented by Arabic Amazon marketplaces.
