According to the Northwest University Qatar estimates in their Media Industries in the Middle East 2016, the total ad market in the Middle East was valued at 5.5 billion USD in 2015. While it only accounts for a small percentage of global ad spend in 2015, the market in the Middle East is ripe with opportunities for marketers to expand their advertising. Though the current market structure differs greatly from that of the global market, or even other underdeveloped markets, the MENA region is seeing a gradual shift into the modern era of digital marketing, an area especially pertinent to the region’s 141 million internet users.
Saudi Arabia is a booming online market in the Middle East with a vast amount of opportunity for those looking to market their products and services in the region. In this article we will discuss some of the facets of reaching a Saudi Arabian audience with your search engine optimization efforts. Of course no one article can sum up all the strategies for reaching an audience in the KSA but here we will go into 6 keys to Saudi Arabia SEO.
If you are running PPC campaigns in multiple languages its important to know the character limits for each line within your Google Adwords ad to best utilize the ad space provided to you. However, if you wanted to run an Arabic PPC campaign you might be surprised to find that there is a lot of conflicting information on the web about character limits for Arabic ad texts. Many websites that discuss this topic reference information that is out dated or inaccurate. These sites appear to state that your ad title should be 12 characters and each line of the ad text should be just 17 Arabic characters but this isn’t accurate. By doing a search for any product that will bring up Arabic ads within the Middle East region you quickly realize that Arabic advertisement texts are much longer than the limits mentioned above.
Online marketing in the Middle East can be extremely rewarding for those who are willing to engage in this rapidly growing region. With many market niches with little to no competition in the region those who invest wisely could see huge returns. Despite this, there are still many mistakes that companies seeking to grow their online presence in the region can make. Some mistakes can decrease a company’s potential return in the region while other mistakes could result in tarnishing a company’s reputation in the region. In this post I will highlight 6 common online marketing mistakes that companies new to the region often make.
1. Forgetting to optimize your website for mobile
Regardless of where you live in the world smart phone usage rates are going up significantly. Growth in smart phone usage in the Middle East surpasses most regions in the world. In Saudi Arabia for example more than 60% of the population has adopted smartphones. Failing to make your website mobile friendly in both Arabic and English could cost you leads and sales. (more…)