Pay per click marketing is changing at a pace we haven’t seen before in the Arab world. Below we will explore some of the key changes taking place in the world of Arabic pay per click advertising.
When I first launched an Arabic digital marketing agency nearly seven years ago, there was almost non-existent competition for Arabic keywords in Google paid search. At the time, even the most competitive industries didn’t have Arabic ads on the first page of a Google result for a specific keyword. Much has changed since then. Many industries and verticals now have Arabic keywords that trigger a full page of Arabic ads, and there will be far more in 2019 as the market has awoken to the opportunity. (more…)
Saudi Arabia is a booming online market in the Middle East with a vast amount of opportunity for those looking to market their products and services in the region. In this article we will discuss some of the facets of reaching a Saudi Arabian audience with your search engine optimization efforts. Of course no one article can sum up all the strategies for reaching an audience in the KSA but here we will go into 6 keys to Saudi Arabia SEO.
According to the Northwest University Qatar estimates in their Media Industries in the Middle East 2016, the total ad market in the Middle East was valued at 5.5 billion USD in 2015. While it only accounts for a small percentage of global ad spend in 2015, the market in the Middle East is ripe with opportunities for marketers to expand their advertising. Though the current market structure differs greatly from that of the global market, or even other underdeveloped markets, the MENA region is seeing a gradual shift into the modern era of digital marketing, an area especially pertinent to the region’s 141 million internet users.
If you are running PPC campaigns in multiple languages its important to know the character limits for each line within your Google Adwords ad to best utilize the ad space provided to you. However, if you wanted to run an Arabic PPC campaign you might be surprised to find that there is a lot of conflicting information on the web about character limits for Arabic ad texts. Many websites that discuss this topic reference information that is out dated or inaccurate. These sites appear to state that your ad title should be 12 characters and each line of the ad text should be just 17 Arabic characters but this isn’t accurate. By doing a search for any product that will bring up Arabic ads within the Middle East region you quickly realize that Arabic advertisement texts are much longer than the limits mentioned above.