Arab Student Marketing Services
Are you looking for help attracting more Arab students to your university or institution? Let IstiZada help you increase your enrollment numbers by attracting more Arab students to your university from across the Middle East, especially from wealthy oil rich nations like Saudi Arabia.
Why work with IstiZada to attract more Arab students
IstiZada specializes in marketing to Arabs online. We will only work with clients that have Arabs as a focus and due to this we’ve gained valuable insights about Arabs around the world from working with a variety of clients including the education sector. We understand your target audience, what they are looking for, and how to market to them in both Arabic and English to get the most effective results.
Why attracting Arab students is so valuable to your institution
Below are some of the main reasons why you should consider attracting more Arab students to your university or school.
A majority of Arab students come to study abroad with their education costs fully covered by their own funding sources or by their own government scholarship programs. This means you don’t have to worry about them competing for limited scholarship money like other nationalities do or worry about their funding falling through at the last minute.
Many take advantage of university provided room and board opportunities
Many Arabs coming from Gulf countries are looking for ease in their studies abroad so they will often chose on campus housing and on campus meal options over dealing with the hassle of finding these things on their own.
They aren’t Picky about the Institution’s Name or Prestige
Many Arabs aren’t picky about the going to a specific university but are looking for an accredited education in a top ranked nation like the US, the UK, or Canada. This means that even if your institution isn’t an Oxford or a Harvard you can still attract a lot of Arabs with the right marketing and an easy enrollment process.
Tend to be respectful and easy to deal with as students
Despite what you may see in the news most Arabs they are great to have as students and tend to be very well behaved, respectful of faculty, and tend to keep a low profile. In fact what we find is that once a school starts getting Arab students they seek ways to attract many more of them.
They refer other Arab students
One trait we notice among Arabs is the fact that once you get some Arab students, many of those Arab students go on to refer more Arab students. Though your initial investment may be significant to attract some of your first Arab students, you will find that as you get more students they refer each other and the amount your invest on average per student in marketing becomes less and less over time.
What Arabs are looking for in an institution?
Certification and Accreditation
For an Arab coming back to their home country with a degree or a certification from an accredited institution is the end result they are looking for. Again the institution doesn’t have to be well known in their home country but if the degree or accreditation comes from a nation like the US or the UK they are content.
Ease of Enrollment
Many students aren’t looking to go to extremely competitive institutions, they just want a decent degree from a top ranked nation so they don’t want the enrollment process to be hard. The easier you can make it to go through the application process and the process for enrolling and getting a visa, the more Arabs students you will attract.
Location is important to some but not all Arab students. Some students will be attracted to large metropolitan areas or places with moderate climates but others may be attracted to colder climates and smaller cities. The key is to highlight what your university has to offer, what makes your location great? Remember many of these Arabs are coming from cities in the middle of barren deserts so your location may have more to offer than you might initially think. Highlighting these location benefits will help attract the right students to your university. We’ve seen universities in coveted locations like San Diego, California do well but we’ve also seen schools in smaller cities like with colder climates like Dayton, Ohio attract hundreds Arab students each year.
In many Arab countries unemployment is relatively high so many Arabs are looking to get a clear understanding about how your educational programs will help them stand out and qualify them for jobs in their field. If your institution offers career placement or partnerships to help them get an initial job or internship, all the better.
Testimonials & Success stories
Arabs tend to be more risk averse than other cultures around the world so having testimonials from other international students or even potentially other Arabs will go a long way towards helping convince them that your institution is suitable for them.
Key point: Your marketing to other international students may not work with many Arabs. The schools that put in the effort and tailor their messaging to Arabs, get the students. Did you know: Nearly two-thirds of international students in the U.S. are enrolled in just 200 universities.
Some important facts about Arab students
There were 59,945 Saudi Students in United States in 2015. This was an 11% increase from the year before. In fact in 2007 there were only about 10,000 Saudi students in the United States. Kuwaiti students jumped 24% in the US from 2014 – 2015.
Degree Programs Popular Among Arabs
- English (Many Arabs must first improve their English before they can move onto other programs)
- Science Degrees
- Computer Science