IstiZada SEO & Content Marketing Case Study

Background

The Cabin, a drug and alcohol addiction treatment center in Thailand came to IstiZada after launching an Arabic website to attract more Arabs addicts to their center. They were struggling to increase organic search traffic in Arabic to their website from the Middle East.

Goals

The Cabin wanted to significantly increase their organic traffic to their Arabic website and desired to achieve first page rankings for many of their target keywords in Arabic. They also wanted to rank for various long tail keywords to drive highly qualified visitors to their website.

Strategy

IstiZada used Arabic SEO and content marketing to target and optimize the Cabin’s Arabic website for a variety of short and long tail keywords relevant to their industry. IstiZada came up with a completely new keyword strategy for the website and implemented a wide array of SEO tactics both on and off page to increase the authority and relevance of the website in Google. We also used content marketing and targeted articles in Arabic to drive long tail traffic to the website.

Result

Over a 6 month period the Cabin Arabic saw a 565.09% increase in monthly organic traffic sessions and a 660.47% increase in new users from Google organic traffic. By the end of month 6 they were ranked on the first page of Google for 458 keyword search queries relevant to their industry. To add to this they ranked #1 for 38 keywords, many of which are extremely competitive.  Due to both the SEO and content marketing in addition to some Arabic PPC campaigns we are also running for them they have seen the number of Arab patients at their treatment center on a monthly basis increase by 6X over the past 6-9 months.