10 Best Middle East Cities To Do Business
Dubai, United Arab Emirates Situated on the Persian Gulf, next to the Gulf of Oman, the city of Dubai is a renowned global city whose importance to the global economy is almost unparalleled. Because of its strategic position, actively diversifying economy, and excellent trade relations and prestige, Dubai is an excellent location for any businesses looking to expand or invest, especially in Middle Eastern, North African, and Central and South Asian markets, or anyone looking to do business in the Middle East region.
Middle East Search Engines – What you need to know
When seeking to target any region of the world online it is a good idea to have an understanding of which regional search engines you need to target. This is no different when targeting countries in the Middle East. On a whole, the region has an internet penetration rate of over 65%, whereas countries in the Gulf tend to have much higher rates averaging around 92%. These rates are growing each year, as countries continue taking strides in expanding network infrastructure and access. Unlike many other regions in the world the Middle East does not have an alternative to Google […]
The Arab American Marketing Guide You Can’t Ignore
Arab Americans and other multicultural consumers compose a disproportionate share in the United States market. Arab Americans move across the world, carrying parts of their cultural identity with them while assimilating to the host country’s culture. Molding marketing messages to tackle multicultural or bicultural groups in society allows companies to tap into this lucrative market niche. Knowledge of the Arab American culture and ethnic backgrounds is essential to understand how to craft marketing messages to them as an audience, whilst avoiding points of conflict.
LinkedIn Arabic Advertising – The time to start is now!
LinkedIn might not be at the top of your list when choosing social media platforms for advertising, but don’t write it off! LinkedIn is massively popular throughout the Middle East and North Africa for professionals and businesses looking to network. LinkedIn is a great choice for advertising because the platform has done an excellent job in optimizing it for Arabic-language use. Arabic LinkedIn’s popularity goes hand in hand with the extremely high social media usage rates in the region. Social media penetration rates are on the rise throughout the entire Middle East, led by the Gulf region countries […]
SEO in Saudi Arabia in 2024
With the biggest e-commerce market in Middle East region, Saudi Arabia holds vast opportunities for those looking to market their products and services in the region. This article will discuss some facets of reaching a Saudi Arabian audience with your search engine optimization efforts. Of course, one article cannot sum up all the strategies for reaching an audience in the KSA, but here we will reveal eight keys to effective SEO in Saudi Arabia.
The Ultimate Ramadan Marketing Guide 2025
Ramadan just like Christmas has become a season of increased consumerism and attention to shopping. With Ramadan sales reaching upwards of USD $144 Billion, marketers need to understand how to effectively market during this season and take advantage of many of the opportunities it offers. This article will tell you all you need to know about Ramadan marketing, as well as give an overview of common Ramadan marketing mistakes that could be costly. We cover the various aspects of Ramadan marketing to help you be more successful with your seasonal marketing efforts in Muslim regions. Image credit: Mai Shaheen
Arab Business Meetings: A Comprehensive Guide
The Middle East is currently a focus for many Western companies looking to expand their reach and take advantage of this region’s fruitful opportunities. Conducting business in the Middle East and the Arab World means forging international partnerships and bridging cultural gaps: a solid foundation of cross-cultural understanding and respect should be established to ensure success. IstiZada is here to help – our guide on Arab business meetings will give you a comprehensive overview of what you need to know about making the most of Middle East business meetings.
The Ultimate Eid Al-Fitr Marketing Guide
Eid Al-Fitr – What is it? As one of the biggest Muslim holidays, Eid Al-Fitr presents a great opportunity for marketers to engage with consumers across the Muslim world. By understanding the cultural and religious background of the holiday and the ways in which it is celebrated, marketers will be able to effectively target their approaches to a vast audience of consumers. From the holiday’s history to current market trends, this guide will break down what you need to know about Eid Al-Fitr to make the most of this opportunity.
Arabic Logos of Big Global Brands
One of the key factors to marketing success in the Middle East is understanding and relating with an Arab audience. Given that Arabic is the main language of more than 300 million people it is essential that a brand figure out when and how to localize their logo into the Arabic language to be effective in the region. It is important that the Arabization of a brand’s logo and name be done in a way that is both easy to read in Arabic while maintaining the overall theme and colors that the brand has in English. In this post we […]
Arab World Seasonal Promotion Guide
If you’re looking to take your marketing in the Arab world to the next level this post will provide and in-depth look into seasonal marketing opportunities in the Arab world. Feel free to use this post to help you plan out your seasonal promotions to Arab consumers in countries across the in Middle East.
7 Arabic PPC Ad Mistakes You Must Avoid
Though the world of Arabic PPC is always expanding, many new ad campaigns fail to be effective due to several common mistakes. Any ad campaign run in Arabic needs to be optimized just as an English campaign needs to be optimized. We find many companies try to save money by outsourcing translation of ads or by having Arabic ads run by someone without experience running Arabic PPC campaigns. In most cases we’ve seen this ends up costing the company much more in wasted ad-spend, than the company saves from not hiring a professional to run the ads. We’ve literally seen […]
Starbucks Middle East Success Secrets – How a US coffee company succeeded in a region already saturated with coffee shops
Coffee and coffee shops are an integral part of Middle East culture, with many claiming that the ancient roots of coffee consumption rest in the Arabic-speaking world. A classical Arabic Abd al-Khadir ode to coffee claims it to be “the beverage of the friends of God.” Enter Starbucks, an utterly American Seattle-based coffee chain with over 600 stores in 12 Middle Eastern and North African countries, with a client base that is growing every day, and surging revenue throughout the region. How has Starbucks blended ancient Arabic culture with modern marketing into a delicious success? And why does the Middle […]
