White Friday Marketing Guide – The Middle East’s Black Friday
What is White Friday? Amazon (formerly Souq) , the largest e-commerce site in the Arab world, first introduced the idea of White Friday as a grand sale to the region in 2014 as a way of increasing internet traffic and, in turn, their sales. Then CEO and co-founder of the company, Ronaldo Mouchawar, attended university in the United States, during which he became acquainted with the wild sales phenomenon that is Black Friday. After witnessing firsthand how Americans seemed to go crazy for the discounts and deals, he decided to bring a similar event to the region with his e-commerce […]
Arab World Seasonal Promotion Guide
If you’re looking to take your marketing in the Arab world to the next level this post will provide and in-depth look into seasonal marketing opportunities in the Arab world. Feel free to use this post to help you plan out your seasonal promotions to Arab consumers in countries across the in Middle East.
A Comprehensive Guide to Arabic Domain Names (ADNs): The rise, fall, and the future
In the business of online marketing in the Middle East, our company frequently receives questions about Arabic domains. How do Arabic domains work? What is their history? And most importantly, does my business need one? Marketers and online business owners need to understand how to effectively answer these questions as they relate to their businesses. There are many unresolved questions and currently not enough information available on the Internet to answer them. As this is the first real guide that delves comprehensively into this topic, we hope to answer many of the burning questions you may have.
High Net Worth Arabs | The Complete Guide
In this guide, we will give an introduction to the world of the high net worth Arabs and ultra high net worth Arabs. We are concerned with how these individuals have achieved their great wealth, what types of projects, investments, and causes they spend their money on, and what type of foreign investments they are likely to hold or in which they are likely to take interest. We will briefly analyze the spread of “HNW” (high net worth) Arabs throughout the Middle East (those holding liquid assets worth more than $1 million) and look at how their growth, methods […]
Arab Influencer Marketing
What is Influencer Marketing? The strategy of influencer marketing uses a personality or celebrity to promote your brand to a larger audience, some well-known examples include Serena Williams for Gatorade and Jennifer Aniston for Emirates Airline. Hiring celebrities as brand ambassadors has been a successful marketing strategy for some time but as social media gains popularity, companies are choosing alternative ambassadors over the significant cost of A-list celebrities. Across several channels, countless social media profiles have gained loyal followings. With thousands, sometimes millions of viewers, these profiles have significant power and influence, making them an attractive investment for companies looking […]
