When seeking to target any region of the world online it is a good idea to have an understanding of which regional search engines you need to target. This is no different when targeting countries in the Middle East. On a whole, the region has an internet penetration rate of over 65%, whereas countries in the Gulf tend to have much higher rates averaging around 92%. These rates are growing each year, as countries continue taking strides in expanding network infrastructure and access.

Unlike many other regions in the world the Middle East does not have an alternative to Google that dominates the region. Despite this there are some important observations to make about Middle East Search Engines that we will go into more detail about here.

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With the biggest e-commerce market in Middle East region, Saudi Arabia holds vast opportunities for those looking to market their products and services in the region. This article will discuss some facets of reaching a Saudi Arabian audience with your search engine optimization efforts. Of course, one article cannot sum up all the strategies for reaching an audience in the KSA, but here we will reveal eight keys to effective SEO in Saudi Arabia.

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