Adwords Lead Quality and Performance Improvement Case Study of an IstiZada Financial Industry Client

Background

A very large client in the Forex space came to us looking for more Gulf platform users. The company worked with an agency that specialises in the investing industry. Still, they had very little experience with Arabs and as a result they were not getting the results they were hoping to get.

Goal

Increase the number of investors on their platform and improve the lead quality.

Strategy

IstiZada used Google Adwords optimization to consistently increase results by improving performance and cutting advertising which wasn’t performing. IstiZada used various tactics, including Arabic landing page optimisation, keyword filtering, new Adwords features and improved Arabic ad copy. Overall IstiZada’s improved understanding of the GCC and other Arab markets helped us tailor ads and optimise the account. Resulting in increased conversions and improved lead quality.

Result

IstiZada discovered the sources, ads, and campaigns driving low-quality leads and removed them. Through consistent optimization, seasonal campaigns, and better ad and landing page messaging IstiZada increased signups by 114%. The percentage is compared to monthly sign ups over each year. In addition to increasing signups the quality of the leads improved drastically.