Arabic Online Display Advertising Management

 

Arabic Display Advertising is one of the most untapped opportunities in online marketing.  Due to relatively low competition in the region and the large size of the online community in the region most websites can benefit from using this marketing channel.  IstiZada specializes in display network services including Arabic Google display advertising management.

What is Display Advertising 

Display advertising is all over the web today.  Anytime you go to a website and you see an advertisement (typically on the top or on the right side of a web page) that can be clicked on you are seeing a display advertisement.  These ads are typically shown on a cost per thousand impressions basis.  Depending on the site and the quality of your ad pricing per thousand impressions can vary greatly.  Display advertising is a great way to build your brand awareness online.

 

 

What sets our display advertising apart from the rest

 

Audience Analysis

IstiZada knows that not all display advertising management is the same.  Though ads in the Middle East can be much cheaper than other regions of the world it is important to get your ads in front of the right audience.  We spend time analyzing your audience to make sure we are only showing your add on relevant sites and not on sites where impressions are wasted.

 

Ad Creative

Having the right ad creative can make all the difference as to whether your Arabic ads get noticed and clicked on or not.  At IstiZada we utilize our creative team to develop the most eye catching ads for your brand so you get recognized.  From jpegs to flash IstiZada knows how to create ads that get clicks.

 

Landing Pages

Whether its Arabic display advertising or Arabic PPC advertising we make having well designed landing pages a cornerstone of our strategy.  We design landing pages that encourage site visitors to take the desired action on your site.  Regardless of whether your site is lead generation or e-commerce based we can create great landing pages to drive leads and sales.

 

 

Professional Project Management

After working in the industry for years our founder realized that successful online marketing campaigns are built on trust between the client and the agency.  Building trust is all about relationships.  Our professional project manager’s goal is to bring your company success through online marketing efforts by developing solid relationships with you and your team while keeping you informed and involved in all your marketing efforts with us.

 

 

How Arabic Display Advertising in the Middle East differs

 

Costs  

Typically you will get more impressions for your spend in the Middle East than you would get in the United States.  It is important to mention that many of these impressions might not be of value to you.  There is an abundance of spammy sites in the Middle East that run Google Adsense to monetize their sites.  Many times you don’t want your ad to appear next to this kind of spammy content. That said, since the Cost Per Click in the Middle East is low you can get a lot of reach at a low cost but you need to make sure your targeting is precisely optimized.

 

Arabic  – عربي

Many companies make the mistake of just translating their display ads into Arabic as opposed to redesigning them for an Arabic audience.  Arabs read from right to left and ascribe different meanings to colors than westerners might ascribe to them.  It is important to keep these and other Arab usability principles in mind when creating banner ads.

 

Clicks

For some reason click through rates appear to be higher in the Middle East than in other regions.  Many of these clicks are unqualified and will not result in a conversion so it is important to take this into account when doing display advertising on Google Ads or another ad network in the Middle East.  In addition to this you may find that your conversion rate is lower than it might be in Europe or the Americas but typically you will have a lower Cost per Acquisition (CPA) due to lower bid prices and less competition.

 

Culture 

Cultural factors in the Middle East can not be ignored when doing advertising in Arabic.  Religion and other cultural factors play a key role in Middle Eastern marketing.  It is important to choose a marketing agency that is aware of cultural differences in the region to avoid offending your audience or missing out on a sale due to poorly worded ad messaging.

 

 

 

All display campaigns require at least 2 ad variations at all three of the major banner ad sizes (160×600, 300×250, 728×90).  If you are unable to provide us with banner ads for your campaigns we can design them for you.

Contact us to find out more!

 

Other services to complement your monthly Arabic display advertising

 

• Arabic Website Development
• Pay Per Click Advertising Management
• Programmatic Advertising in the Middle East