Arab Medical Leads Marketing Case Study
Background
Change Me is a leading cosmetic surgery and hair transplant center based in Egypt. The clinic approached IstiZada while facing challenges in attracting qualified leads for various procedures offered to patients traveling from the Gulf region.
Strategy
IstiZada implemented a targeted PPC strategy aimed at attracting high-intent leads through bottom-of-the-funnel keywords focused on three key procedures. Campaigns were segmented by both procedure and location to ensure relevance and precision.
To maximize results, we created separate landing pages for the GCC, tailoring the content to resonate with each audience. These pages included detailed, relevant information designed to drive qualified conversions.
Results
Thanks to strategic keyword targeting and well-crafted ads, the client began seeing results within the first month of the campaign launch. Over the course of four months, the campaign generated 40 new patients and achieved an impressive 10.9X Return on Ad Spend (ROAS). This demonstrated the effectiveness of focused, location-specific digital advertising.
