With the biggest e-commerce market in Middle East region, Saudi Arabia holds vast opportunities for those looking to market their products and services in the region. This article will discuss some facets of reaching a Saudi Arabian audience with your search engine optimization efforts. Of course, one article cannot sum up all the strategies for…
Jordan BoshersJordan Boshers is the Chief Digital Strategist at IstiZada, a digital agency that helps companies market to Arabs. He has 10+ years of experience running successful digital marketing campaigns in the Arab world. His insights into Arabic SEO helped him grow previously unknown websites to dominate Arabic niches on Google including growing one site from 0 to more than 1 million users monthly. Jordan has consulted for hundreds of companies including helping corporations like Amazon, Berlitz, and Exxon Mobil with their Arabic digital marketing. Learn more here or on LinkedIn.
Jordan Boshers
Jordan Boshers is the Chief Digital Strategist at IstiZada, a digital agency that helps companies market to Arabs. He has 10+ years of experience running successful digital marketing campaigns in the Arab world. His insights into Arabic SEO helped him grow previously unknown websites to dominate Arabic niches on Google including growing one site from 0 to more than 1 million users monthly. Jordan has consulted for hundreds of companies including helping corporations like Amazon, Berlitz, and Exxon Mobil with their Arabic digital marketing. Learn more here or on LinkedIn.
English to Arabic Glossary of SEO terms
In light of the fact that we have found it difficult to find an online resource that provides multi-lingual Internet marketers with Arabic translations of commonly used SEO terms we created such a glossary in this blog post. Since the Arabic SEO industry is still relatively young in the Middle East some who read this…
The Ultimate Ramadan Marketing Guide 2024
Ramadan just like Christmas has become a season of increased consumerism and attention to shopping. With Ramadan sales predicted to reach record levels of USD $66 Billion this year, marketers need to understand how to effectively market during this season and take advantage of many of the opportunities it offers. This article will tell you…
Saudi Arabia Founding Day Marketing
Founding Day – A new opportunity to Market in Saudi Founding Day is a day to celebrate the rich heritage and history of the first establishment of modern-day Saudi Arabia. It also has created a new opportunity for marketers to launch holiday promotions in the Kingdom. Given that there are relatively few holidays…
Arabic PPC in 2024 – What you need to know
Pay per click marketing is changing at a pace we haven’t seen before in the Arab world. Below we will explore some of the key changes taking place in the world of Arabic pay per click advertising. More Competition When I first launched an Arabic digital marketing agency nearly 12 years ago, there…
10 Best Middle East Cities To Do Business
Dubai, United Arab Emirates Situated on the Persian Gulf, next to the Gulf of Oman, the city of Dubai is a renowned global city whose importance to the global economy is almost unparalleled. Because of its strategic position, actively-diversifying economy, and excellent trade relations and prestige, Dubai is an excellent location for any businesses looking…
The Middle East Arab Consumer Profile
The Arab consumer is unique and needs to be treated differently than consumers in other parts of the world. Below we will examine some of the consumer behavior, traits, characteristics and demographics of a Middle Eastern Arab consumer that set them apart from consumers in other parts of the world. It should be noted that…
7 Middle East Online Payment Methods
Despite the opulent wealth in many of the Gulf countries, payment methods in the Arab world are still catching up to what they are in many western countries. Many Middle Eastern countries have typically been cash-based societies and the use of credit cards has been a relatively new thing in the region. To add to this…
E-Commerce in the Middle East
The Middle East is one of the fastest-growing e-commerce markets in the entire world. While it is still nowhere near as developed or complex as the markets in the United States or many countries in Europe, the region is experiencing an undeniable boom. It is estimated that online sales in the Middle East currently…
White Friday Marketing Guide – The Middle East’s Black Friday
What is White Friday? Amazon (formerly Souq) , the largest e-commerce site in the Arab world, first introduced the idea of White Friday as a grand sale to the region in 2014 as a way of increasing internet traffic and, in turn, their sales. Then CEO and co-founder of the company, Ronaldo Mouchawar, attended university…
GCC E-Commerce Statistics – Growth in the GCC
In recent years, the global business community has been abuzz with discussions surrounding the potential of the e-commerce market. Notably, one of the most promising regions displaying significant e-commerce growth is the Gulf Cooperation Council (GCC). The market size of the e-commerce industry in the GCC in 2021, by country, was as follows:
Saudi Arabia Business Practices Guide
As the global business landscape evolves, it beckons enterprises to explore untapped markets and strategically position themselves for future growth. Standing prominently in the vista of opportunities is Saudi Arabia, the desert kingdom that offers a tantalizing mix of rich heritage, booming economy, and economic reforms. This article delves deeply into Saudi business practices,…
Arab Business Meetings: A Comprehensive Guide
The Middle East is currently a focus for many Western companies looking to expand their reach and take advantage of this region’s fruitful opportunities. Conducting business in the Middle East and the Arab World means forging international partnerships and bridging cultural gaps: a solid foundation of cross-cultural understanding and respect should be established to ensure…
Saudi Arabia Advertising
Saudi Arabia’s digital landscape is booming with opportunity due to its young population and high rate of digital connectivity. To help advertisers navigate this market, this comprehensive guide explores key factors critical to Saudi Arabia advertising success, including demographic and cultural considerations, compliance and regulatory processes, and effective paid advertising channels. Demographics and Internet…
The Ultimate Eid Al-Fitr Marketing Guide
Eid Al-Fitr – What is it? As one of the biggest Muslim holidays, Eid Al-Fitr presents a great opportunity for marketers to engage with consumers across the Muslim world. By understanding the cultural and religious background of the holiday and the ways in which it is celebrated, marketers will be able to effectively target…
