IstiZada uses performance-driven lead generation campaigns to attract Gulf patients & clients to healthcare businesses. Since 2012, we’ve been helping companies around the world reach wealthy Arabs in the GCC. We’ve generated hundreds of thousands of patient leads. 

Jordan, our founder, began his career in medical marketing working for what is now the largest chain of liposuction clinics in the United States, Sono Bello. During that time, he gained first-hand experience with some of the most effective marketing practices that helped the business scale to a national leader.

Building on that foundation, Istizada went on to own and operate the largest Arabic marketplace for cosmetic procedures. At its peak, the platform had more than 2.5 million users and generated over 10,000 patient leads every month. Running this unique marketplace gave our team invaluable insights into Arab patient behavior, from identifying high-quality leads, to handling different patient types, to mastering culturally relevant follow-up strategies to increase the percentage of leads that turn into paying patients.

The success of this project eventually led to its acquisition by RealSelf, where it was incorporated into their brand. Today, we apply the lessons learned from these experiences to help medical businesses across specialties grow their patient base. And we’d love to do the same for you.