Arab Snapchat Marketing in the Middle East – A Guide

 

Visually-led social networks have grown exponentially in the Middle Eastern region, with Snapchat at the forefront of the social media trend. According to Snapchat user data, the mobile app currently has about 33 million users in the Middle East. Company growth in this region has far out-paced many other countries.

Saudis are among the highest active daily users of Snapchat, with residents of Riyadh and Jeddah using the camera 40 times a day on average, and spending approximately 35 minutes a day surfing snaps. These figures are huge when compared to Snapchat’s global average of 25 times a day and half an hour of surfing, respectively. In fact, more than a third of Saudi respondents say they use Snapchat video tools, making it the highest market adoption of the app by any nation. Snapchat has even opened its first Middle Eastern office in Dubai, with rumours of a second office in soon to open in Riyadh. (more…)


Top 25 Social Media Influencers in the Middle East

Top 25 Social Media Influencers in the Middle East

Social media influencers are users of one or more social media platforms who have amassed large followings that are continuously engaged with their content. Coming from a variety of backgrounds – with some of them being reality TV stars, makeup artists, or fitness gurus – they curate and post content that highlights items, hobbies, activities, or places.

Often, influencer posts are sponsored by larger companies who offer payments for the advertising service or offer commissions based on the activity of people who have engaged with the social media posts and then completed the action desired by the company. These actions could include purchasing the advertised product, attending an advertised event or subscribing to a service. (more…)


Middle East Ad Spend Trends

According to the Northwest University Qatar estimates in their Media Industries in the Middle East 2016, the total ad market in the Middle East was valued at 5.5 billion USD in 2015. While it only accounts for a small percentage of global ad spend in 2015, the market in the Middle East is ripe with opportunities for marketers to expand their advertising. Though the current market structure differs greatly from that of the global market, or even other underdeveloped markets, the MENA region is seeing a gradual shift into the modern era of digital marketing, an area especially pertinent to the region’s 141 million internet users.

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Arab World Seasonal Promotion Guide

Arab World Seasonal Promotion Guide

If you’re looking to take your marketing in the Arab world to the next level this post will provide and in-depth look into seasonal marketing opportunities in the Arab world. Feel free to use this post to help you plan out your seasonal promotions to Arab consumers in countries across the in Middle East.

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