Visually-led social networks have grown exponentially in the Middle Eastern region, with Snapchat at the forefront of the social media trend. According to Snapchat user data, the mobile app currently has about 33 million users in the Middle East. Company growth in this region has far out-paced growth in many other countries. Saudis are among the highest active daily users of Snapchat, with residents of Riyadh and Jeddah using the camera 40 times a day on average, and spending approximately 35 minutes a day surfing snaps. These figures are huge when compared to Snapchat’s global average of 25 times … Continue reading Arab Snapchat Marketing in the Middle East – A Guide